How to save website traffic from declining

After returning from the Dragon Boat Festival, I found that the traffic of a site I regularly manage dropped sharply. It is not convenient to disclose it here. Let me briefly analyze the reasons and solutions.

Later, various data proved that the website’s backend account was compromised on the first day of the Dragon Boat Festival holiday, resulting in more than 2,600 404 pages appearing at once. Because the account number Insecurity and misappropriation caused many pages to suffer serious damage overnight.

Now that the problem has arisen, how should we face it?

As a qualified SEOer, we must have a calm mind to face it, find out the reasons, and strive to fix these problems as soon as possible. Later, I discovered that these 404 pages can be divided into several categories. Some 404 pages can be repaired, but some directories do not exist at all, and some can be made 301 permanent directed jumps.

Through this incident, I was inspired to always check the exception reminder function of Baidu Webmaster Platform. You can fill in your mobile phone number and email address in the website exception information reminder. When the website is abnormal, , let us get the latest news as soon as possible and seize every moment to solve the problem. In addition, we also need to watch more website logs to see how many times Baidu spider crawled today, how many 404 pages there are, and which columns they are under. Analyze the causes and try our best to seize all the time to solve the problems that can be repaired and minimize the losses.

The next step is to wait for the recovery to take place slowly, and the content updates and external links of the website must be kept up in time. If the problem cannot be solved here, it will be delayed there.

I believe that this increase in website traffic is also an affirmation and encouragement for my own SEO. When problems arise on the website, I have learned to face them calmly and to solve them proactively. I think this is the most important thing. Yes, that is to say SEO thinking is very important.

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