How to promote small programs

Mini programs have been popular for some time, and many businesses have also made mini programs. But how to promote mini programs after they are well developed?

The customer acquisition cost of a mini program is much lower than that of an APP. The development cost of a mini program is low and the cycle is short. At present, as long as a mini program is released and launched, there will be natural traffic , especially the automatic display of nearby locations, coupled with the search function, more than 900 million users backed by WeChat can acquire users for free if they play well, and acquire customers at almost zero cost. (Recommended learning: PHP video tutorial)

1. Search ranking

There are many factors that affect search ranking, the main ones are The name of the mini program (with or without keywords in the name), registration time (the earlier, the higher the ranking), click-through rate (popularity, the greater the number of readers, the higher the ranking)

2, Nearby positioning

Nearby positioning, if there is a chain store, you can locate multiple locations. Each location covers a radius of 5 kilometers, automatically attracts traffic, and automatically promotes.

3. Bind the official account

After the mini program is bound to the official account, the official account will automatically send a notification to all fans. As long as the fans click on the notification, It will automatically enter the mini program, so you can promote it faster.

4. Official account menu

Bind the official account menu. When sending group messages, others can enter the mini program through the menu button at the bottom of the official account.

5. Public account tweets

When public accounts send articles to groups, they can embed mini program cards, pictures, text, etc. in the article content.

6. Promotion in Moments

Save the QR code of the mini program and then send it to Moments for promotion.

7. Advertiser promotion

Mini program advertisers place ads and promote them.

8. WeChat group promotion

Send the WeChat applet to the WeChat group for promotion.

9. Website Weibo promotion

Use various online media, such as websites, Weibo, etc. to promote

10. Activities Promotion

For example, instant cash discount activities, sharing and gift-giving activities, bargaining activities, group buying activities, etc. Invite friends to participate together to quickly promote and attract traffic.

It is worth noting that the promotion of small programs needs to be done for a long time and cannot be done with micro-business thinking. We must pay attention to the brand, experience, and retention. Don't over-promote or rush to realize cash. We must build it steadily and slowly.

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