In-depth interpretation of mini programs

Recommended tutorial: WeChat Mini Program Development

The essence of Mini Program In fact, it is a mini-app that exists on a large-traffic platform. However, due to the concept of mini-programs being easy to use and accessible, mini-programs have shown countless development potential and commercial value. Mini-programs based on WeChat are the most popular. For example, the entrance to the WeChat mini program can be entered by scanning the QR code. This operation method has very obvious scene-based characteristics and can link online and offline to a greater extent. Merchants can place products online through offline Use the QR code of your own mini program to attract users, divert traffic to the mini program, and promote product purchases. From this role, the mini program is equivalent to an offline e-commerce platform. Nowadays, major Internet giants are launching their own mini programs. A small program platform, which is enough to measure the role of small programs and their influence on the entire Internet ecological environment.

Mini programs are in addition to e-commerce functions. Due to their scenario-based and regional characteristics, they also have local service functions, such as specific Life service mini-programs in a certain area. These mini-programs are often targeted at users in a specific geographical area and mainly provide users with high-quality goods or services, such as in the offline fast-moving consumer goods industry or with banks and housekeeping services. In service-oriented industries such as WeChat, based on the huge traffic of the WeChat platform, using the functions of nearby mini programs can bring good exposure effects to themselves.

The biggest value of mini programs is the replacement function for certain types of apps. These apps are often needed but have low frequency of use. , such as apps for ordering train tickets, bus tickets, booking hotels, etc. These apps will not be opened even once a month, but it is very troublesome to re-download them when actually using them. They take up a lot of mobile phone memory space, while small programs are This shortcoming is well solved by transplanting the main functions of these apps to mini programs. Users can have them at their fingertips and leave after using them. This is also the original design concept of mini programs.

Mini programs can reduce the development costs of enterprises to a certain extent. Before the birth of mini programs, if an enterprise wanted to increase its exposure on the mobile Internet, stay If you want to live with users, then the company’s choice is to make an app of its own. Making an app not only requires a lot of development and production costs, and a long development cycle, but also the promotion of the app in the later period is also a big expense, development and debugging. It is normal to spend tens of thousands of dollars to promote this set of programs. For large enterprises, this amount of money is insignificant, but for small and medium-sized enterprises, it is still a large expense after all, and small programs are The greatest value of an enterprise is that it reduces the enterprise's development costs, reduces the enterprise's development time, and saves the enterprise's online promotion expenses.

Although mini programs have unlimited value to users and enterprises, the current mini program market is still facing fierce competition, even if there are 1 billion users based on the WeChat platform Traffic, but each small program still needs to use noun rankings, content structure, etc. to compete for user traffic. The fierce competition environment is not much different from that of the application mall. Moreover, due to the limited development functions of small programs, some super game-type The app cannot enter the mini program and cannot benefit from it.

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