What principles does ppt color matching follow?

1. PPT color matching principles

1. Determine the color tone of the PPT page

When designing PPT colors, the first step is to determine a color tone, whether to use red or blue as the main color, and whether to choose cool or warm colors. If the PPT design process does not have a unified tone, it will appear chaotic.

2. Principle of Identity

Pair the same colors together to form a unified color group.

Tips: When matching PPT with the same tone, you can use gradient filling to make the PPT effect less dull.

Color number: For PPT under this principle, the color of the entire set of PPT generally does not exceed 2.

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3. Similarity principle

Use similar colors when designing PPT Make designs that are afraid of PPT colors.

*The meaning of similar colors: Similar colors refer to colors that have slight differences between hues and are different from the same hue.

Tips: Fix the same hue, adjust the brightness or saturation, and then determine the color of the PPT according to the occasion where your PPT is used. This will not make your PPT feel dull.

Color number: For PPT under this principle, the colors of the entire set of PPT generally do not exceed 3-4.

4. Principle of contrast

Pair two or more tones that are far apart together for PPT color matching, that is, use contrasting colors for PPT color matching setting.

Contrast colors have obvious differences in color, resulting in sharp visual contrast and a sense of contrast and coordination.

Tips: When matching PPT with contrasting tones, consider the size, saturation and brightness of the contrasting color blocks. The most important thing is to find a color (middle color) that balances the relationship between them, such as black, gray, white, etc.

Contrast colors can contrast text, pictures, tables and even background colors. For example: use black for the top line of text and red for the bottom line of text.

Color number: For PPT under this principle, the color of the entire set of PPT generally does not exceed 3. For example: the background color is white, and all text and graphics are black or dark gray, creating a strong difference.

5. Principle of adding auxiliary colors - black, white, gray

In the PPT color matching, there are large and bright color blocks, which are easy to use. Readers generate strong stimulation and become tired of reading. At this time, it is necessary to add auxiliary colors to make the entire PPT layout smooth transition.

To sum up, PPT color matching mainly includes three aspects: color contrast, color assistance (i.e. color balance) and color mixing.

2. PPT color matching method

1. Clash design: match a color with the color to the left or right of its complementary color.

2. Monochromatic design: Match one color with any or all of its light and dark colors.

3. Splitcomplement: combine a color with colors on either side of its complementary color.

4. Secondary color design (secondary): combine the secondary colors green, purple and orange.

5. Analogous design: Choose any three consecutive colors or any bright and dark colors on the hue circle.

6. Complementary design (complement): Use completely opposite colors on the hue circle.

7. Neutral design (neutral): Add the complementary color or black of a color to make the color disappear or neutralize it.

8. Primary color design (primary): combine pure primary colors red, yellow and blue.

9. Tertiary color design (tertiary): The tertiary color design is one of the following two combinations, and each color has an equal distance from each other on the color wheel. Red-orange, yellow-green, blue-violet, blue-green, yellow-orange, red-violet.

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