ppt classification grouping refers to

The logic of PPT is roughly divided into 5 types. When we make PPT, we first need to determine the purpose of the PPT, and then determine the logic of the PPT according to the logic type. Structure makes complex content simple, making it easier for viewers to accept.

Logic 1: Problem-solving logic                                                                                                                                                                                                                                                                                  . Scope of application: General business analysis solutions

Logical structure: SCQA

S: Situation (scenario) C: Conflict (conflict) Q: Question (Question) A: Answer (Measure)

S/Scenario:

First of all, we need to explain the background of the problem in the form of a story to make it clear to the audience. What happens in any scenario will pave the way for subsequent measures.

C/Conflict:

Conflict is actually the pain point, the difficulty encountered. This conflict may be long-term or short-term.

Q/Question:

The question is one of the cores under this logic model. The questions here are not all the questions in the scenario, but should be caused by Specific questions derived from the conflict. At the same time, this problem should also be a problem that can be solved in the last step A.

A/Measures:

Measures are the finale under this logical structure, and specific solutions need to be proposed for the problems caused by conflicts, 1/2/3/ 4.

Logic 2: Pyramid logic

Pyramid logic is essentially a content-refined logic.
Features: Conclusion first, unified above, classification and grouping, logical progression

Conclusion first:

The pyramid framework needs to be first Give an opinion or conclusion, and then state sub-arguments and evidence to support the entire opinion or conclusion. Even if the PPT is divided into several parts, the titles of these parts need to be condensed into sub-points of this point of view or conclusion.

Above and below:

Above and below refer to the vertical distribution of the pyramid structure. In the pyramid structure, the upper layer is always a summary of the next layer; the next layer is always a specific explanation and supporting arguments for the previous layer.

Inductive grouping:

In the pyramid structure, sub-points or arguments belonging to the same logical category must be assigned to the same group.

Logical progression:

The logical sequence of layers of progression is not only clear to the audience, but also has a certain attraction. The audience will follow the display. Peel back the truth layer by layer and find the answers to your questions.

Logic 3: New product introduction logic

New product introduction logic is mainly used to introduce a new product, promote a new concept or teach a new skill.

Logical framework: Why-What-How

Why:

Introduce new things, first of all, mobilize the audience’s Curiosity, so they must first be guided to generate motivation and interest in understanding. If interest is not mobilized, subsequent content will not be attractive.

What:

After the audience is interested in understanding under the guidance of Why, they will introduce what the new thing is, including concepts and characteristics, echoing the Why of the previous step. Explain the benefits and advantages it can bring to build trust in the audience.

How:

After establishing trust and arousing strong interest, it is natural to introduce how to use and purchase, to dispel concerns, give the audience a reason, and create a recognition mentality. or purchasing behavior.

Logic Four: Time Dimension Logic

Time series is widely used in work-type PPT, especially in year-end summaries and next year’s plan reports.

Key points: Consistent dimensions/consistent time

Consistent dimensions:

The whole should be based on months or quarters, not the whole It is divided into four parts, one part talks about the quarter and the other part talks about the month.

Error demonstration:

1. Procurement work in January 2018 2. Procurement requirements in the second quarter of 2018 3. Procurement plan for the whole year in 2019

Time continuity:

The logical focus of time series lies in the continuity of time. If one or several time periods are suddenly interrupted, the entire logic will lose its meaning.

Logic 5: Parallel explanation logic

Note: The parallel explanation logical framework is an explanatory rather than a persuasive framework. Its main purpose is to introduce, not to persuade the other party to achieve a certain purpose.

Logical framework: Listing

Listing means parallel, be careful not to have too many parallel elements, preferably 6 or less

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