Are mini programs just public accounts?

Is the mini program a public account?

Mini program is not a public account.

The difference between mini programs and public accounts

1. Different positioning

WeChat’s public accounts are mainly used to transmit information and enable users to To link with information, WeChat official accounts are mainly for service marketing and can be regarded as auxiliary, while WeChat mini programs are mainly for the simultaneous distribution of products and services.

2. Technical difference

It is obvious that anyone who knows a little bit knows that the WeChat official account is based on H5, while the mini program is based on the development environment and development language of the WeChat port itself, so The technology is completely different.

3. Functional similarities and differences

The same positioning as the first point. Functionally, the effects achieved by the two are also different. The official account is more of a service account for users. Services, in terms of product and interaction experience, are not as good as mini programs, so the emergence of mini programs fills the gap in more interactions with users.

4. Differences in experience

Regarding the experience of public accounts and mini programs, I believe that anyone who has played mini programs can clearly feel the difference in experience between the two. Here, the web interface of the official account requires waiting, but the mini program does not need to wait and is very smooth, similar to ordinary APPs.

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