What does the template message of the mini program mean?

What does the template message of the mini program mean?

The template message is a templated message. The messages we receive generally contain some fixed Format. It is the message push capability provided by WeChat for mini programs. With this feature, the mini program can send important message notifications to users.

Advantages of template messages:

1. Breaking through the push restrictions of public accounts

We all know that WeChat public accounts, whether they are subscription accounts or service accounts, Its push is limited, and most service accounts can only push messages 4 times a month. With the "template message" function of the mini program, it can not only help merchants reach more users, but also increase the number of users. repurchase rate.

2. Go directly to the designated mini program page to increase activity

When users receive push messages, they will appear in the "Service Notifications". After entering and clicking on the template message, the corresponding mini program can be opened. This effectively increases user activity. Of course, to do this well, merchants need to put a lot of thought into copywriting and design.

3. Increase product exposure and facilitate retention

Service notification is a very important function. It is like WeChat payment. After the payment is successful, you will receive a message reminder. It is a routine For the mini program itself, service tracking messages can guide users to easily obtain necessary information. It also increases the exposure of the mini program and facilitates user retention.

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