How to operate the combination of mini program and public account

Methods for combining mini programs and official accounts: 1. The menu directory jumps directly to the WeChat official account, and you can jump directly from the menu directory; 2. The official account template message is combined with the mini program through the template message Make connections so that mini programs can better reach users.

【Related learning recommendations: 小program development tutorial】

Methods for combining mini programs with official accounts:

1. Binding official accounts With the constant updates and iterations of mini programs, backed by the advantage of a huge user base, it has long been Realize the connection with the WeChat official account, that is, the official account is associated with the mini program.

After the official account is associated with the mini program, the company can send messages to fans through the official account. Use valuable information to attract the curiosity of fans and open the mini program information on the official account. The mini program can accumulate a large number of potential fans through the public and realize the exchange of official account fan resources. For users, they can have a better experience, while for merchants, they can better understand consumer needs and conduct data analysis.

2. Direct jump from the menu directory In the WeChat public account, you can jump directly from the menu directory, and you can also jump directly from the information content page. It is also possible to push the content of mini programs embedded without jumping. Currently, WeChat has opened more than 50 entrances to mini programs, providing diversified choices. As long as fans follow the official account, they can not only become fans of the content but also realize more ways to monetize fans.

3. Public account graphic cards Enterprises can publish product-related information through public accounts, and can selectively insert mini program cards and links into their articles, and can jump from articles to mini programs; through mini programs The links between programs and mini-programs can be used in combination to attract traffic to each other. Or the original text link can jump directly to a specific page of the mini program. The mini program that jumps directly is equivalent to a simplified version of the mall. Users can refer to the new information in the mall and proceed with the purchase and payment process.

4. Official account template messages are connected to mini programs through template messages, allowing mini programs to better reach users.

After the user purchases goods in the mini program, the bound public will add a template message, and the user can master the logistics information through the template message. Currently, Tencent, Alibaba, Baidu, ByteDance and other platforms have launched their own mini programs. The earliest one was Tencent’s WeChat mini program, but due to its own characteristics, its ecological environment is relatively closed. In operation and promotion, merchants need to find a suitable promotion method according to their own operation scenarios, and in this regard, WeChat mini programs have a fly in the ointment.

Compared with WeChat mini programs, Alibaba Cloud mini programs are more open. The concept of "one cloud, multiple terminals" proposed by Alibaba allows merchants to develop mini programs once and run them on multiple terminals such as Alipay, WeChat, and Baidu at the same time. Operation can help merchants better obtain global Internet traffic, open up various application scenarios, and generate more marketing methods. In the process of marketing with the help of mini programs, merchants should try their best to try three-dimensional operations of the whole domain and the whole site, and never miss any opportunity to acquire customers.

For more information, you can visit the WeChat public account development tutorial column!

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