What is bilibili used for?

bilibili, referred to as Bilibili, is a cultural community and video platform where China’s young generation gathers. In its early days, Bilibili was a video website for ACG content creation and sharing. After more than ten years of development, it has become a cultural community and video platform that focuses on users and creators. and content, building an ecosystem that continuously produces high-quality content.

Bilibili (Nasdaq: BILI; English name: bilibili, referred to as Bilibili) is now a cultural community and video platform where China’s young generation highly gathers. The website was created on June 26, 2009 and is affectionately called "Bilibili" by fans. On March 28, 2018, Bilibili was listed on NASDAQ in the United States. On September 15, 2020, the "Bilibili Video Satellite" customized by Station B was successfully launched.

In its early days, Bilibili was a video website for ACG (animation, comics, games) content creation and sharing. After more than ten years of development, it has built an ecosystem that continuously produces high-quality content around users, creators and content. Station B has covered more than 7,000 multicultural communities of interest circles, and has been awarded the " Ranked first in two lists: "Generation Z Prefers APP" and "Generation Z Prefers Pan-Entertainment APP" [8] and was selected into the "BrandZ" report's 2019 Top 100 Most Valuable Chinese Brands.

As of the second quarter of 2020, Bilibili’s average monthly active users reached 172 million, and its mobile monthly active users reached 153 million. ; Users aged 18 to 35 account for 78%. On January 9, 2020, Hurun Research Institute released the "2019 Hurun China Top 500 Private Enterprises", and Bilibili ranked 180th. Station B’s 2019 Q4 and full-year financial report on March 18, 2020: full-year revenue was 6.78 billion yuan, a year-on-year increase of 64%.

Main Business

Live Broadcast

Bilibili Live Broadcast is the first domestic follow-up service launched by Bilibili The interactive platform of ACG live broadcast has interesting content, rich activities and diverse gameplay, and continues to extend to the fields of e-sports, life and entertainment.

"E-sports games" are important categories for Bilibili's live broadcast. At present, Station B has covered major events including the "League of Legends" LPL Professional League, "DOTA2" TI International Invitational Tournament, "Honor of Kings" KPL Professional League, etc.; in terms of pan-entertainment live broadcast, Station B focuses on music, dance , paintings, food, cute pets, and celebrity interviews. [81]

In addition, Station B is also exploring emerging live broadcast categories such as learning live broadcasts and virtual anchors [81] . In the first quarter of 2019, there were more than 6,000 virtual anchors broadcasting on Station B, with nearly 6 million viewers [82] .

On December 6, 2019, Station B announced that it had obtained the exclusive domestic live broadcast rights for the "League of Legends" global finals S10 to S12 for three consecutive years (2020 to 2022). [83]

On December 19, 2019, Bilibili Live announced the signing of Feng Timo [81].

Game

Bilibili is an important two-dimensional game distribution channel in China [84]. It represents more than 500 joint mobile games, 13 exclusive agent games, and 1 self-developed mobile game[85].

Since 2014, bilibili has launched game intermodal transportation and agency distribution business, and successfully launched "Dream 100", "FGO", "Azur Lane", "Fantasy Warriors", "Dream Kingdom and the Sleeping 100 Prince", "ICHU Idol" "March", "Fate/Grand Order" (Chinese translation: "Fate/Grand Order"), "Arknights[86]", "BanG Dream! Girl Band Party!", etc.[85] many well-known games in the industry, and helped "Yin Yang" "Master" and "Honkai Impact 3" and other products have been successful, and it is currently the only two-dimensional game publishing platform in China.

In 2019, the auditory detective game "Unheard", jointly published with Tencent Global, rose to the second place in the country's best-selling list after being launched on Steam, with 150,000 copies sold within a week [ 86].

In July 2019, Station B held its first independent game conference, releasing titles including "Let's Drive a Train!" ”, “Paranoia Broken” and other 5 independent games. [85]

Advertising

The advertising business of Bilibili is mainly divided into performance advertising and brand advertising. In 2018, Station B held AD TALK, an advertising promotion meeting for advertisers, and opened up investment for self-made content for the first time. [87]

At the 2019 AD TALK, Station B clarified its commercialization process , announced that the ecosystem will be open to all brand partners in 2020. The ecological resources determined to be open to Bilibili include 14 domestic animations, 15 documentaries, 6 variety shows, more than 30 UP hosts, 11 major events, e-sports, virtual idols, etc. [88]

电商

Bilibili has its own e-commerce platform "Member Purchase" [89] which was launched in 2017 to provide ticketing services for comic exhibitions and concerts. , figures, models, trendy toys, and peripheral sales, it has occupied the largest market share in the two-dimensional ticketing field in less than two years[74].

At the end of October 2019, Bilibili’s e-commerce business GMV this year has exceeded 1 billion yuan.

Comics

Bilibili Comics is one of the leading genuine comic distribution platforms in China, launched in November 2018. Currently, it has more than 12,000 works such as "Naruto", "JoJo's Bizarre Adventure", "One Piece", "Tianguan's Blessing" and "Bu Tiange", and has reached cooperation with more than a thousand creators.

On December 12, 2018, Station B announced that it had signed an acquisition agreement with NetEase to acquire the main assets of NetEase Comics, including APPs, websites, some comic copyrights and related usage rights [92] .

电竞

In 2018, Station B officially established its subsidiary Bilibili Esports[93]. Its main business includes multiple top professional league esports teams. Club operations, e-sports artist management, e-sports content production, etc.[94] Station B has seats for two world-class e-sports events, the "League of Legends Professional League" and the "Overwatch League" [85]. Bilibili Esports already owns BLG and Hangzhou Lightning Spark Esports Club [95] .

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