What is the purpose of app promotion?

The purpose of app promotion is to convey product and activity information to consumers on the mobile terminal, persuade and prompt consumers to download products and purchase services, thereby increasing the sales of the development team.

#Demo environment for this article: MIUI12.0.22 system, Xiaomi 11.

Purpose:

In essence, APP promotion belongs to the "promotion" link in marketing theory. It persuades and motivates consumers by delivering product and activity information to consumers on the mobile terminal. Download products and purchase services to increase sales for your development team.

Among them, for different APP development teams, the purposes of promoting on the mobile terminal are quite different. We can distinguish them according to free and paid products.

Free product promotion

Free APP products mostly exist in Internet companies, such as games, tools, information, communities, etc. owned by BAT. The business models of these APPs are based on Based on a massive user base. Their promotion purpose is to get enough users to download and register for personal centers.

Precisely because no fees are allowed, the user cost is very low, so it is relatively easy to obtain download users and registered users. It's as simple as inviting friends and sharing it with a friend group. Typical APP products include weather checking, Baidu maps, traffic violation checking, various input methods, browsers and news APPs, etc.

Paid product promotion

The more common paid APP products, the most typical ones include fans, tourism, finance, education and medical care, etc. Their business models are very clear and promoted The purpose is to obtain effective purchasing users.

Based on the need to pay, the user's usage cost is usually relatively high, and the cost of acquiring a user is also high. Typical APP examples are medical and educational, and the cost of acquiring a user is usually more than a thousand.

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