What is the official account?

Official accounts refer to WeChat official accounts, which include subscription accounts, service accounts and enterprise accounts; service accounts can apply for custom menus; subscription accounts can be in the subscriber's address book; enterprise accounts can Simplify management processes, improve information communication and collaboration efficiency, and improve service and management capabilities for front-line employees.

WeChat public platform, referred to as public account. It was once named "Official Account Platform", "Media Platform", WeChat Official Account, and finally positioned as "Public Platform".

Using public account platforms to carry out self-media activities is simply to carry out one-to-many media activities. For example, a merchant can apply for a public WeChat service account and display the merchant’s micro-official website, micro-membership, and micro-services through secondary development. Push notifications, micro-payments, micro-activities, micro-registrations, micro-sharing, micro-business cards, etc. have formed a mainstream online and offline WeChat interactive marketing method.

WeChat public account includes: subscription account, service account and enterprise account, their respective functions are as follows

1. Service account function

Public platform service account is a public platform A type of account designed to provide services to users.

1. Only 4 group messages can be sent within 1 month (natural month).

2. Messages sent to subscribers (fans) will be displayed in the other party’s chat list, corresponding to the homepage of WeChat.

3. The service account will be in the address book of subscribed users (fans). There is a folder of public accounts in the address book. Click it to view all service accounts.

4. The service account can apply for a customized menu.

2. Subscription account function

Public platform subscription account is an account type on the public platform and is designed to provide information to users.

1. You can send 1 group message every day (within 24 hours).

2. Messages sent to subscribers (fans) will be displayed in the other party's "Subscription Account" folder. Click twice to open.

3. In the address book of the subscriber (fan), the subscription account will be placed in the subscription account folder.

3. Enterprise account function

Public platform enterprise account is a type of account on the public platform. It is designed to help enterprises, government agencies, schools, hospitals and other institutions and non-governmental organizations establish The connection with employees, upstream and downstream partners and internal IT systems can effectively simplify management processes, improve information communication and collaboration efficiency, and enhance service and management capabilities for front-line employees.

The above is the detailed content of What is the official account?. For more information, please follow other related articles on the PHP Chinese website!