What is the difference between a subscription account and a public account?

The difference between subscription accounts and public accounts: 1. WeChat public accounts are divided into two types: personal and enterprise. Currently, individuals can only apply for a subscription account, and cannot be authenticated; 2. In the absence of authentication, the subscription account has Many interfaces cannot be connected, and public accounts must be authenticated, and they also need to apply for payment channels, etc.

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The difference between subscription accounts and public accounts:

WeChat public platform is one of the important ways of WeChat marketing. The following is an introduction to the difference between subscription accounts and public accounts.

WeChat public accounts are divided into two types: personal and enterprise. Currently, individuals can only apply for a subscription account, and cannot be authenticated, so today we mainly talk about enterprise service accounts and subscription accounts. Service accounts can only push 4 messages per month. articles, the subscription account can push articles every day, but the permissions of the service account are greater than those of the subscription account.

Now many customers have begun to establish micro-official websites or micro-malls. Without certification, there are many interfaces for subscription accounts that cannot be connected, such as website construction; in addition, if payment needs to be activated , the official account must be certified, and you also need to apply for a payment channel, etc.

In addition to the above two differences between service accounts and subscription accounts, there is another difference. Service accounts are displayed directly on the WeChat list page, but subscription accounts need to be displayed in the list of subscription accounts. , it is easy to be ignored by people who don’t often read official accounts.

Whether it is a mini program or a public account, the registration process is relatively simple. Enterprises need a business license, operator ID card, and public account, but now WeChat public accounts have three authentication methods. One is payment verification. , which is to use a public account to make a payment to Tencent, which can only be used after passing the verification. The second is certification verification, which means paying a certification fee of 300 yuan. The third is legal person verification. This only requires binding the legal person’s personal ID card and bank Just scan the QR code on the card's WeChat account. If you don't need to apply for payment or authentication later, the third method is the simplest. It should be noted that if you are applying for a public account of an institutional nature, there are currently only two types of payment verification and certification verification.

Of course, no matter whether it is a service account, a subscription account or a mini program, each has its own advantages. The main thing is to see which one is suitable for the industry you are in, and then start to manage it carefully. Personal public accounts do not currently support authentication and payment.

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