What is the definition of short video?

The definition of short video refers to high-frequency pushed video content played on various new media platforms, suitable for viewing on the move and in a short-term leisure state, ranging from a few seconds to a few minutes. Short videos have the characteristics of simple production process, low production threshold, and strong participation.

The operating environment of this article: Windows 7 system, Dell G3 computer.

Short video is a short video, which is a way of disseminating Internet content. It is generally a video within 5 minutes that is disseminated on new Internet media. With the popularity of mobile terminals and the speed of the Internet, short, flat and fast videos are becoming more and more popular. Content spread through traffic has gradually gained favor from major platforms, fans and capital.

Short videos refer to high-frequency pushed video content played on various new media platforms, suitable for viewing on the move and in short-term leisure states. It can vary from seconds to minutes. The content combines skills sharing, humor, fashion trends, social hot spots, street interviews, public welfare education, advertising creativity, business customization and other themes. Because the content is short, it can be made into a separate film or a series of columns.

Features:

Different from micro-movies and live broadcasts, short video production does not have specific expression forms and team configuration requirements like micro-movies, and has a simple production process , low production threshold, strong participation and other characteristics, and it has more communication value than live broadcast. The ultra-short production cycle and interesting content pose certain challenges to the copywriting and planning skills of the short video production team. An excellent short video production team Usually relying on maturely operated self-media or IP, in addition to high-frequency and stable content output, there are also strong fan channels; the emergence of short videos has enriched the form of new media native advertising.

Common types:

• Short documentary

  Yiyi and Ergeng are the earliest short video production teams in China. Most of its content is presented in the form of documentaries, and the content is well-produced. Its successful channel operation has given priority to the short video monetization business model, and is being pursued by major capitals.

• Internet celebrity IP type

  Papi Jiang, Memories Special Vest, Aikelili and other Internet celebrity images have high recognition on the Internet. Content production is close to life. There is potential huge commercial value behind the huge fan base and user stickiness.

• Grassroots spoof type

  Represented by Kuaishou, a large number of grassroots use short video outlets to output funny content on new media. Although these short videos are somewhat controversial, However, in today's era of fragmented communication, it also provides netizens with a lot of entertainment topics.

• Situational Short Drama

  Most of the content produced by teams such as Routine Brick Master, Chen Xiang at 6:30, Report to the Boss, and Wan Wan Wan Wan Fang are biased toward this type of expression. Video short plays mostly focus on funny ideas and are widely disseminated on the Internet.

• SKILL SHARING

  As the popularity of short videos continues to increase, skill sharing short videos are also widely spread on the Internet.

• street interview type

  Street interview is also one of the popular forms of short video at present. Its production process is simple and topical, and it is deeply loved by young urban groups. .

• Creative Editing

  Using editing skills and creativity, some are beautifully produced and shocking, some are funny and ghostly, and some add elements such as commentary and commentary. It is also a way for many advertisers to take advantage of the new media short video craze to embed new media native ads.

(Learning video sharing: Programming video)

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