What is search engine marketing

Search engine marketing is Internet marketing based on search engine platforms. It takes advantage of people's dependence on search engines and usage habits to deliver information to target users when people retrieve information; the basic idea of ​​search engine marketing is to let Users discover information and click to enter the web page to learn more about the information they need.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Search engine marketing definition

The basic idea of ​​search engine marketing is to allow users to discover information and click through (search engine) searches to enter websites/webpages to learn more about what they need Information. When introducing search engine strategies, it is generally believed that the main goals of search engine optimization design have two levels: being included by search engines and ranking high in search results. This is already a matter of common sense. Simply put, what SEM does is to obtain the maximum number of visits in the search engine with the minimum investment and generate commercial value. Most Internet marketers and professional service providers set search engine goals at basically this level. However, judging from the actual situation, it is not enough just to be included in the search engine and rank high in the search results, because achieving such an effect does not necessarily increase the click-through rate of users, let alone convert visitors. For customers or potential customers, it can only be said to be the two most basic goals in search engine marketing strategy.

SEM methods include SEO, paid ranking, precision advertising and paid inclusion, etc.

Value

1. Bring more clicks and attention ;

2. Bring more business opportunities;

3. Establish industry brands;

4. Increase website breadth;

5. Improve Brand awareness;

6. Increase website exposure;

7. Provide relevant introductions through creativity and description based on keywords.

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