What does website optimization include?

Website optimization includes: 1. Internal structure optimization, the production of 301 redirects and 404 error pages is a must; 2. Content optimization, the quality of articles must be high; 3. Internal link optimization, increase the number of pages in the site Link density; 4. External link optimization, increasing the quality of friendly links.

#The operating environment of this article: Windows 7 system, Dell G3 computer.

Website optimization includes:

1. Internal structure optimization

1.TDK optimization: The TDK here is not just the homepage , as well as TDK for column pages and article pages. This is why you can choose to customize tags when building a website. T is title, the title of the website, it is very! Important! If TDK has a perfect score of 10, T will account for about 7 points. The title is the first thing that spiders see when they come over, that is, the first impression. The title must contain keywords. That is, the function of the website, what products or services the website is for, the sentences should be smooth, and do not stuff keywords. D stands for description, website description, which is a supplement to the title. K stands for keywords. The TDK for column pages and article pages can be found in the advanced settings of specific columns in the background.

2. The production of 301 redirect and 404 error page is a must, there is nothing to say.

3. Level directory: that is, how many levels are needed to open a page. Many websites ignore this. It is recommended to be within three levels to reduce the time required for spider crawling.

4. Keyword layout and density: According to the click hot areas discovered by the heat map of user browsing page clicks, keywords are then deployed to the corresponding places. That is, F layout, the keyword density within a page is kept within 2%-8%. This is just empirical data and may not be accurate.

5. Four words: TDK tail or anchor text.

6. Website navigation: primary navigation, secondary navigation and breadcrumb navigation, including keywords, highlighting key points, using plain text, and must be consistent with the corresponding TDK.

2. Content Optimization

The main thing is that the quality of the article must be high. Even if it is not purely original, it must at least be highly pseudo-original. The pseudo-original must select uncollected or Articles on websites that are blocked from search engines, or translated articles, as long as it is the first article you post, spiders will consider it original.

3. Internal link optimization

To sum up, it is to increase the density of links in the site. Just like a spider web, the denser the better, the most common ones are the homepage and columns. Jump to each other between article pages; LOGO links, article pages use TAG tags and previous, next or related articles to increase the number of links and relevance between pages.

4. External link optimization

One principle is that the content is relevant and step-by-step. Many people add external links crazily in order to quickly increase the external links, but the reason why the weight cannot rise is here. The main method of external links is to add friendly links, but you need to examine the quality of the increased friendly links, including PR value, whether there are tags such as nofollow, etc. The number of friendly links on a normal website is about 30. If the website you add friendly links has more than 50 friend links will not add much value to your website. On the contrary, it may give more of your weight to them. In addition to friendly links, adding relevant links to forums, news, blogs, SNS, and soft articles is also a way to increase the external links of the website.

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