What is the difference between JD.com's self-operation and direct operation?

Difference: 1. JD.com’s self-operation can be understood as consumers doing business with JD.com; direct operation means that JD.com provides a platform to manufacturers, and manufacturers and consumers conduct transactions through the platform provided by JD.com. 2. Jingdong’s self-operated products are shipped from Jingdong’s warehouse; directly operated merchants are shipped by third-party sellers. 3. Direct sales have higher flexibility in product lines. 4. Self-operated stores receive more traffic than directly operated stores.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

What is the difference between JD directly-operated stores and self-operated stores

As a well-known e-commerce platform in my country, JD.com’s sellers are mainly self-operated and direct operation. Their main differences lie in four aspects: merchants, logistics, product standards and traffic.

1. Different merchants

JD.com’s self-operated operation can be understood as consumers doing business with JD.com, using the B2C sales model, that is, the model where merchants go directly to customers. , the invoices for purchased products are issued by JD.com; directly-operated stores are JD.com’s platform for manufacturers, and manufacturers and consumers conduct transactions through the platform provided by JD.com. The invoices issued by merchants to consumers are not JD.com’s; in addition, merchants You also need to pay a certain platform usage fee to JD.com.

2. Logistics and delivery are different

Jingdong self-operated products are shipped from Jingdong warehouses (Jingdong currently has eight Jingdong warehouses across the country). A simple understanding is that JD.com obtains goods from merchants at wholesale prices, first puts them in JD.com’s warehouse, and then sells them on the platform. After the customer places an order, the product will be shipped from the warehouse closest to the customer. Direct-operated merchants are shipped by third-party sellers. After customers place an order, the merchants ship the goods themselves, similar to Taobao. Of course, direct-operated merchants can also choose JD Logistics, but the shipment does not come through JD warehouses.

3. Different product standards

JD.com uses JD.com’s own brand as its own brand, which has advantages in sales, reputation, service, and price, but it has problems with inventory, Sales requirements are very strict, and there are strict standards for product reliability, supporting after-sales, and logistics. Direct sales have greater flexibility in product lines and can cover all brands and models. In terms of long-term product cycle and diversification, the advantages of direct operation are higher than that of self-operation.

4. Differences in traffic

As a son of JD.com, self-operated stores will receive higher traffic than direct-operated stores, and some JD.com gift cards are limited to Purchase products from self-operated stores. The platform will also bring traffic to self-operated stores through more activities, quickly digest inventory, and create profits for JD.com.

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