What are the advantages of mini programs compared to apps?

The advantages of mini programs compared to APPs: 1. The user base is wider and it has a huge traffic pool, which is more conducive to merchants to attract traffic and expand customers; 2. The user experience is good, no downloading and installation is required, and it takes up almost no mobile phone space The memory will not affect the running speed of the mobile phone, and it can be used immediately; 3. The threshold and cost of small program development are low, and one development can be applied to all models; 4. Operation and promotion are easy.

The operating environment of this tutorial: HarmonyOS 2.0 system, WeChat version 8.0.19, HONOR V30.

Various mini programs are currently widely used in the market. So what is the difference between mini programs and APPs? Can mini programs replace APPs? Let’s compare and understand the advantages of mini programs.

Let’s first distinguish the concepts between the two. APP software must be familiar to everyone. It refers to third-party applications for smartphones, which are downloaded and installed from different application platforms and used on mobile phones. The mini program is built and developed based on the WeChat ecosystem. There is no need to download, it is ready to use and can easily realize basic functions.

Advantages of mini programs compared to APP

1. Wider user group

Carrier Different user groups are different. APPs are downloaded by all users who use smartphones, and often require users to actively search and download. Mini programs are targeted at 1.2 billion WeChat users and undoubtedly have a huge traffic pool, which is more conducive to merchants attracting traffic and expanding customers.

2. User experience

The APP is downloaded from the application mall and occupies the memory space of the mobile phone. As the user uses it more and more, it generates more data and even causes Slow system response and lag in operation require users to clear cache regularly. Mini programs can be directly accessed and used by scanning the QR code or searching on WeChat. They do not require downloading and installation. They occupy almost no memory on the phone and will not affect the running speed of the phone. They are ready to use and easy to use. These are the biggest features of mini programs.

3. Development difficulty

APP has higher technical requirements for development, more development costs, long development cycle, and needs to maintain periodic system updates and upgrades. Mobile phones with different systems need to be adapted to multiple models, and they need to be reviewed by different platforms before being launched in different application malls. The threshold and cost of mini program development are lower, especially for self-employed or small and medium-sized merchants. If the merchant does not have enough technical ability to develop it on his own, he can also find a third-party new retail mini program developer to produce it. A small program can be developed once and applied to all models, and it only needs to be submitted to the WeChat platform for review.

4. Operation and promotion

APP requires an excellent and professional team to be responsible for operation. The cost of promotion is high, and it is difficult to obtain certain effects. On the one hand, the mini program mall has more than 1.2 billion WeChat users. On the other hand, the user activity and traffic drainage effect are better. There are more mini program entrances, making it more convenient for users to share. For example, the mini program can share the circle of friends, and the official account can jump to the mini program. With functions such as WeChat, merchants can also use WeChat mini-programs to conduct live sales and improve performance. The configurable marketing functions of mini programs are rich and powerful. Combined with the attributes of WeChat community, it is easier to generate fission and attract traffic.

[Related learning recommendations: 小program development tutorial]

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