Amazon will retire web ranking website Alexa.com in May 2022

According to BleepingComputer, Amazon announced on December 8 that it will shut down its global website ranking system "Alexa.com" that has been in operation for 25 years.

Alexa.com, a subsidiary of Amazon, is best known for its global ranking system, which ranks Internet companies by popularity by analyzing web traffic data from its partners. In addition to the ranking system, Alexa.com offers a full suite of SEO and competitor analysis tools via a paid subscription.

Google Traffic Analysis on Alexa.com

In the latest public document, Amazon stated that it will stop using Alexa.com in May 2022 platform and will no longer publish new monthly statistics.

"25 years ago, we founded Alexa Internet. After more than 20 years of digital transformation, we have made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for letting us be the content research, Your go-to resource for competitive analysis, keyword research, and more,” says the Alexa.com team.

Alexa.com Alexa answers common questions about how the platform's data will be exported after deactivation. The platform has currently stopped providing new subscription services. Customers with existing subscriptions will continue to have access to Amazon data and SEO tools before May 1, 2022 UTC time, and will no longer be able to access them after the deadline. Similarly, Alexa.com Popular Sites and Alexa.com Web Information Service API will also be retired on December 8, 2022.

Alexa.com’s natural traffic has declined (Source: Semrush)

According to data from the online visual management platform Semrush, Alexa.com’s natural traffic has declined recently. It has been declining for several years, approaching zero. It is not difficult to see that Alexa.com has long ceased to be popular, which is probably the main reason for its closure.

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