css has an impact on seo: 1. Use CSS styles to balance the placement of links on content pages and HTML, which will affect the frequency of spider crawling and the weight of transmission; 2. Streamline the code and improve the web page Loading speed; 3. It is conducive to changing template styles at any time and quickly without affecting search engine optimization standards.
The operating environment of this tutorial: Windows 7 system, CSS3&&HTML5 version, Dell G3 computer.
The impact of CSS styles on SEO
Generally speaking: CSS is used to define the display form of HTML elements and is a format introduced by W3C Standard technology for web content. It is a technique used to display the website in different ways. To give an inappropriate example, it is sometimes more like the fine decoration of a rough house.
1. Standardize content page location
Generally speaking, the order of search engine spider crawling is: from left to right, from top to bottom, using CSS styles , we can allocate important resources in relevant locations:
① The top navigation contains core keyword links: from left to right, the keyword index decreases in sequence.
② If you configure the left list, you can include secondary categories or TAG tag pages.
③ Change the order of the code. If you need to put some topic links at the bottom of the content page due to page needs, but it is very important for search engines, then you can use CSS styles to adjust the display position of this link.
2. Optimize content and center CSS images
The impact of UX on SEO is a topic we have been discussing, especially after Baidu added Baiduspider-render, Used to parse CSS and JS to prove user experience, which is a very important thing for search optimization. Reasonable use of CSS can be very good:
① Design content page font size, H1-H3 tags style, hyperlink font color, etc.
② Adjust the position of pictures uniformly and standardize the size of pictures.
3. Streamline code and improve web page loading speed
By merging multiple CSS styles, we can simplify content page code, reduce server request time, and thus improve page loading. Speed plays a crucial role in mobile site and e-commerce SEO.
4. Conducive to changing template styles at any time
We know that the biggest function of CSS styles is to separate content from styles, but when your website has been operating for a certain period of time , the template needs to be changed, it does not take a lot of time, and it does not affect search engine optimization standards, such as URL changes.
Summary:
The most important role of CSS style in SEO is to balance the display position of links on content pages and HTML. It seriously affects the frequency of spider crawling. , and the weight passed.
(Learning video sharing: css video tutorial, web front-end)
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