what is digital media

Digital media is an information carrier that records, processes, disseminates, and obtains processes in the form of binary numbers; digital media technology is a professional term in information and communication engineering, and its concepts and analysis methods are widely used in communication and information systems , signal and information processing, electronics and communication engineering and other information technology fields; digital media can be divided into static media and continuous media according to time attributes, natural media and synthetic media according to source, and single media and multimedia according to composition.

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What is digital media

Definition of digital media:

Digital media refers to the process of recording, processing, disseminating, and obtaining in the form of binary numbers Information carriers, which include sensory media such as digital text, graphics, images, sounds, videos, and animations, and presentation media (encoding) that represent these sensory media, are generally called logical media, as well as storage, transmission, and display logic. Physical media of media. But what is commonly referred to as digital media often refers to sensory media.

Digital media is led by information science and digital technology, based on mass communication theory, guided by modern art, and applies information communication technology to the fields of culture, art, business, education and management. A comprehensive interdisciplinary subject with a high degree of integration of art. Digital media includes various forms such as images, text, audio, and video, as well as the use of digitization in communication forms and communication content, that is, the digital process of information collection, access, processing, and distribution. Digital media has become the latest information carrier after language, text and electronic technology.

Digital media technology is a professional term in information and communication engineering. The concepts and analysis methods are widely used in information technology fields such as communication and information systems, signal and information processing, electronics and communication engineering.

Classification of digital media:

Digital media can be divided into many categories according to different classification methods.

(1) According to time attributes

Digital media can be divided into still media (Still media) and continuous media (Continues media). Static media refers to digital media whose content does not change over time, such as text and images. Continuous media refers to digital media whose content changes over time, such as audio and video.

(2) According to source attributes

Digital media can be divided into natural media (Natural media) and synthetic media (Synthetic media). Natural media refers to the digital media that exists in the objective world, such as scenery, sounds, etc., after being digitized and encoded by specialized equipment, such as photos taken by a digital camera. Synthetic media refers to text, music, voice, images and animations generated (synthesized) by computers using computers as tools and using specific symbols, languages ​​or algorithms to represent them, such as animations produced using 3D production software. Role.

(3) According to the component elements

Digital media can be divided into single media (Single media) and multimedia (Multi media). As the name suggests, single media refers to a carrier composed of a single information carrier; while multimedia (Multimedia) refers to the expression and delivery methods of multiple information carriers.

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