What platform is Kuailu?

Kuailu is a purchasing platform. Kuailu is a purchase platform officially launched by Meituan specifically to serve merchants. It can provide financial reconciliation, product management and other services for Meituan takeout merchants. The products that Kuailu can provide to merchants mainly include rice, noodles, grains and oils, wine, There are many suppliers of tableware, paper towels, printers and other products. In addition, Meituan also provides merchants with lunch boxes and other goods, and provides merchants with products at lower prices than on the market.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Kuailu is a purchase platform officially launched by Meituan specifically to serve merchants. It can provide financial reconciliation, commodity management and other services to Meituan takeout merchants. Among them, "Kuailu Purchase" provides Meituan takeout platform merchants with purchase services such as ingredients, disposable supplies, alcoholic beverages, etc.

Kuailu Shopping currently provides merchants with products including rice, flour, grains and oils, wine, tableware, paper towels, printers and other products. There are also many suppliers. In addition, Meituan also Provide merchants with lunch boxes and other goods, and provide merchants with products at lower prices than those on the market.

Compared with the existing catering B2B that simply matches catering merchants and suppliers for transactions, Kuailu seems to provide richer services to merchants.

It is worth mentioning that so far, Meituan Kuailu’s purchase system is only open to merchants on the Meituan Takeout platform, and becoming a merchant on the platform must go through a series of reviews by Meituan Takeout. .

What are the advantages of Meituan Kuailu’s fresh food delivery business?

Currently, Meituan Kuailu’s orders have covered 21 provinces and 38 cities. The transaction volume in April and May 2018 exceeded 200 million yuan.

Meituan-Dianping stated in its 2018 third quarter report that revenue from new business and other segments increased by 471.3% from 600 million yuan in the same period of 2017 to 35% in the three months ended September 30, 2018. billion, which is mainly due to the growth in revenue from merchant-side services, such as supply chain solutions and restaurant management systems, and the growth in revenue from consumer-side services.

Meituan has 5.5 million online merchants and more than 4 million active online merchants. Meituan has accumulated massive merchant resources through group buying and takeout, and has increased B-side stickiness through a series of solutions, providing it with opportunities to enter the catering supply chain. Natural advantages.

Under the platform model, Meituan has data and information advantages. Through big data analysis, it can quickly grasp BC customer data and gain an in-depth understanding of customer needs.

Expand knowledge:

All major Internet giants are very sensitive to the insight into timing. Alibaba, Tencent, and Meituan, in order to seize the opportunity, will never let their fast meat be eaten by small businesses. In terms of advantages, Alibaba and Tencent have strong capital, while Meituan has experience in catering delivery and rigorous market logic.

So in 2018, Meituan established three business divisions:

• Little Elephant Fresh, its operating model is based on Hema Fresh as a template;

• Meituan Kuailu is prepared for merchants settled in Meituan, providing them with food delivery, mainly for community group shopping supplies;

• # The ## family business group is to divide community group buying and operate it independently. It is planned to be implemented from 2019 to 2020.

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