What is the difference between Taobao and JD.com?

Difference: 1. Taobao is a C2C online shopping platform, while JD.com is a B2C platform. 2. JD.com adopts a value chain integration model, while Taobao adopts an open platform model. 3. Jingdong adopts a self-buying and self-selling model to earn the price difference between goods and obtain large-scale sales through low profits; Taobao does not participate in the actual sales and services of goods. The sales and services of goods are all provided by Taobao sellers. directly responsible. 4. JD.com has its own logistics platform and uses distributed inventory management; Taobao relies on third-party logistics platforms and uses intensive inventory management.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Nowadays, the Internet is very developed. People need to use the Internet for everything, including shopping. Not only does it save time and effort on the Internet, but the key is that the price is still very low. Of course, everyone is willing to buy from the Internet. However, some people find that online shopping is unreliable. The pictures after receiving the goods are completely different and the quality is also very different. Therefore, some people do not want to shop online and would rather go to the store to spend more and feel more at ease. Whether you can buy safe and secure products online depends on the platform you choose. At present, the largest online shopping platforms are JD.com and Taobao. So what is the difference between the two?

The difference between Taobao and JD.com

1. Platform type

Taobao is the largest in China C2C online shopping platform, the so-called C2C is Consumer to Consumer, that is, customer to customer.

With the expansion of Taobao's scale and the increase in the number of users, Taobao has also transformed from a single C2C online marketplace to include C2C, distribution, auction, direct supply, crowdfunding, customization, etc. A comprehensive retail district including business model.

Jingdong Mall is a B2C platform, that is, Business to Customer, that is, merchants to customers.

In other words, Jingdong Mall sells its own things. Jingdong Mall has an entity and is in the form of a company. It naturally has high credibility and has its own brand.

At present, JD.com is the largest B2C online shopping platform in China, and the services and reputation it provides are much higher than Taobao.

2. Business model

JD.com adopts a value chain integration model, while Taobao adopts an open platform model.

• The value chain integration model mainly takes product flow management as the core, cash flow management as support, and capital flow management to integrate resources to achieve long-term marginal benefits.

• Taobao adopts an open platform model. Taobao provides online transaction opportunities for buyers and sellers. A simple understanding is online retail. Taobao further expands its scale and realizes its own business barriers by expanding its platform to attract investment and capital.

From the overall business model point of view, Taobao has more advantages in information flow and cash flow.

3. Profit model

Both platforms have advertising fees and service fees. Jingdong’s self-operated e-commerce adopts a self-buying and self-selling model to earn intermediate profits from goods. The price difference can achieve large-scale sales through low returns, thereby achieving stable cash flow. Taobao does not participate in the actual sales and services of goods. The sales and services of goods are directly responsible for Taobao sellers, which greatly reduces the distribution and service after-sales costs of shopping malls. Therefore, Taobao has an absolute advantage in terms of profitability and capital flow. .

4. After-sales service

Taobao does not have any after-sales service. It is very common that the order has not been shipped after two or three days. After the goods are shipped, The quality is not guaranteed and the delivery speed is extremely slow.

Many of them have to pay the postage themselves. Returns and exchanges are very troublesome, and the service attitude towards customers is not good.

The after-sales service of Jingdong Mall is excellent. Just call the customer service and they will solve it for you. It is a quick solution. The delivery is very fast. The goods ordered in the morning will be shipped in the afternoon, and the payment is cash on delivery. Don't worry about postage.

4. Access methods

Taobao is relatively diverse. The former Taobao Mall is today’s Tmall, as well as Juhuasuan, etao, etc. They are all Taobao's e-commerce platforms, so they have more advantages in operation.

Any kind of people can open a store on Taobao, it is relatively open. It only manages the platform, not the products.

Jingdong Mall is relatively simple. It is just a B2C platform. It manages its own things, just like a company that only sells its own goods and cannot allow others to enter.

5. Logistics system

The establishment of a logistics system is very important in the e-commerce industry. From the perspective of logistics distribution, JD.com and Taobao adopt completely different logistics. Delivery model. Jingdong uses its own warehouses and uses distributed inventory management to collect suppliers' inventory into various regions and deliver orders immediately after they are generated. Taobao relies more on third-party logistics platforms and adopts intensive inventory management. After orders are generated, merchants deliver them directly.

Jingdong logistics costs are relatively high, but the user experience is better. When Alibaba realized this, it integrated third-party logistics resources through the Cainiao Network, saving logistics time and improving logistics efficiency.

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