What is the role of seo in online store promotion?

The role of seo in online store promotion: 1. SEO optimization can improve website ranking. When the website ranks on the home page of the search engine, it can get a lot of traffic, which will increase the conversion rate; 2 . When the website has a good ranking, it can increase the exposure of the enterprise, thereby establishing the corporate brand; 3. It is helpful to attract more traffic; 4. By setting the title description of the product to increase the search weight and obtain more Good display opportunities can lead to higher sales and profit margins; 5. It helps to improve user experience; 6. It can effectively reduce operating costs.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

With the rapid development of Internet technology, more and more companies are investing large sums of money in the construction of online marketing. SEO is a very important part of Internet marketing. The Chinese meaning of SEO refers to search engine optimization.

To put it simply, it is to reasonably optimize the company's website based on the rules of search engine rankings, so that your website's ranking in major search engines can be improved, and further through search engines to attract traffic to increase the company's Product sales.

To put the knowledge of SEO into a deeper level, it is to provide personalized ecological marketing solutions for websites through search engine marketing ideas. The ultimate goal is to make the website occupy a leading position in the industry, thereby increasing brand revenue.

#SEO is divided into two aspects: on-site optimization and off-site optimization, and the content involved is very cumbersome. Most companies seek help from professional companies when doing SEO services, because professional SEO companies can bring greater benefits to the company in the same time. There are many visible benefits of SEO optimization, such as improving the ranking of the official website, product exposure, or shaping product reputation, etc.

The role of seo in online store promotion

1. It is helpful to improve the conversion rate

Online stores can improve their conversion rate through SEO optimization, because the higher the search engine ranking, the higher the credibility of the website. When consumers see that your store has a relatively high reputation and evaluation, they will increase their trust in you.

When a website ranks on the homepage of a search engine, it can get a lot of traffic, which will increase the conversion rate.

2. It is helpful to increase brand awareness

If you can do a good job in keyword ranking, it will greatly increase the brand's exposure and influence.

When the website has a good ranking, it can increase the exposure of the company, thereby establishing the corporate brand

3. It is helpful to attract more traffic

The purpose of seo optimization is to bring more traffic and order volume to the website.

4. Helps to create popular products

By setting the product title description and other settings to increase the search weight, obtain better display opportunities and obtain higher Sales volume and profit margin

5. Help improve user experience

When designing web pages, we must consider user needs and experience The problem is, only in this way can we retain the hearts of users and make more people willing to buy your products or become your repeat customers

6. It can effectively reduce operating costs

For small and medium-sized sellers, the cost of promoting Taobao is very high and the effect is not necessarily very good. However, the cost of doing Baidu bidding advertising is relatively high and the effect is not obvious, so they choose to do

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