What does TikTok gmv mean?

Douyin gmv refers to the total transaction amount within a certain period of time, which can be called the total merchandise transaction amount or the total transaction amount of e-commerce settlement. It is often used by e-commerce platforms to measure the size of transactions. The conversion relationship is "gmv=sales cancellation" Order Amount Rejected Order Amount Returned Order Amount"; although GMV is not the actual transaction data, it can also be used as a reference, because as long as the customer clicks to purchase, it will be counted in GMV.

The operating environment of this tutorial: HarmonyOS 2 system, HONOR V30 mobile phone.

On the Douyin platform, merchants will pay more attention to the transaction status of the store. The ultimate goal of opening a store is to get better profits. There is a term on the Douyin platform called "GMV". Some friends do not Know what does it mean? Let’s find out below.

What does Douyin GMV mean?

Douyin gmv is the transaction amount of the website.

Douyin GMV refers to the total transaction amount within a certain period of time. It can be called the total merchandise transaction amount or the total transaction amount of e-commerce settlement. It is often used by e-commerce platforms to measure the scale of transactions. It should be noted that , the specific caliber on the Douyin platform is different, and sometimes non-payment, canceled orders, returns, etc. are also included in the calculation.

gmv=Sales Amount of canceled orders Amount of rejected orders Amount of returned orders. Although GMV is not actual transaction data, it can also be used as a reference, because as long as the customer clicks to purchase, it will be counted in GMV.

How can Douyin merchants improve GMV?

1. Optimizing the title of the product and the selling point of the shopping cart can increase the sales conversion of the product, promote users to place orders, and increase GMV.

2. During the live broadcast, you can hang stickers and other materials in the live broadcast room. This can clearly tell consumers the benefits of Douyin’s monthly payment, which will help improve product sales conversion, promote users to place orders, and improve GMV.

3. Merchants can make their own materials for promotion in the live broadcast room. The platform encourages it, such as promoting Douyin Monthly Payment, but the content and form of promotion need to be reviewed in advance by Douyin Monthly Payment. It is necessary to ensure that the content of the promotion is compliant and legal, and there should be no false propaganda, exaggerated propaganda, misleading information, etc.

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