What is the full name of digital media?

The full name of digital media is digital media, which refers to information carriers that record, process, disseminate, and obtain processes in the form of binary numbers; these carriers include digitized text, graphics, images, sounds, video images, animations, etc. Sensory media, and presentation media that express these sensory media, etc., are generally referred to as logical media, as well as physical media that store, transmit, and display logical media.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

What is the full name of digital media?

The full name of digital media is digital media. Digital media (digital media) generally refers to digital media (the category of engineering disciplines, refers to the information carrier that records, processes, disseminates, and obtains processes in the form of binary numbers)

Digital media belongs to the category of engineering disciplines and refers to the The information carrier of the process of recording, processing, dissemination and acquisition in the form of binary numbers. These carriers include sensory media such as digital text, graphics, images, sounds, videos, and animations, and presentation media (coding) that represent these sensory media, commonly known as logical media, as well as physical media that store, transmit, and display logical media. .

Digital media technology is a professional term in information and communication engineering. Its concepts and analysis methods are widely used in information technology fields such as communication and information systems, signal and information processing, electronics and communication engineering.

Communication Characteristics

McLuhan said that the media is the message, and the progress of media technology plays an important role in promoting social development. Therefore, the development of digital media will shift from communicator-centered to audience-centered. Digital media will become a multimedia information terminal integrating public communication, information, services, culture and entertainment, and communication and interaction. According to Lasswell’s “Five W” model, the main characteristics of digital media are as follows:

1. Diversification of communicators: Since digital methods do not require a considerable amount of electromagnetic spectrum space like analog methods, traditional analog methods The monopoly caused by the "scarcity" of channels will be broken.

2. Massive communication content

3. Interaction of communication channels

4. Personalization of recipients

5. Intelligent communication effect: With the help of computer systems similar to POS (sales data system), digital media can more accurately track and analyze the audience's viewing behavior and viewing effects.

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