What is a multi-user mall system?

Multi-user mall system refers to a mall system that supports the entry of many enterprises, also known as "C2C website management system", which can quickly build a multi-merchant e-commerce transaction portal. The multi-user mall system meets the needs of market development and supports the entry of multiple self-operated stores on the platform. It integrates marketing, distribution, product management, data analysis and other functions to help merchants quickly build their own e-commerce platform; the marketing plug-ins include discounts It has multiple functions such as coupons, bargain management, group management, flash sale management, and points.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Multi-user mall system, also known as "C2C website management system", can quickly build multi-merchant e-commerce transaction portals. It is mainly divided into three functional modules, namely the front-end product information display module, the member registration/login transaction module, and the back-end overall operation management module (to achieve comprehensive management of members, products, orders, and other information).

The so-called multi-user mall is a mall system that supports many companies to settle in. In this system, companies can not only open their own stores, but also manage their stores independently. Generally speaking, mall systems use the B2B2C business model to bring together suppliers, dealers and consumers.

Multi-user mall system, also called multi-user online store system, can be used to quickly build website systems for e-commerce platforms such as C2C (similar to Taobao) and B2B (similar to Alibaba). It is an "all-in-one model" that combines an online platform mall with multiple merchants and multiple physical stores.

The multi-user mall system meets the needs of market development, supports the platform's self-operated multiple stores, and integrates marketing, distribution, product management, data analysis and other functions to help merchants quickly build their own e-commerce platform . Among them, the marketing plug-in includes multiple functions such as coupons, bargain management, group management, flash sale management, and points.

Application direction

#1. Operate vertical C2C websites by aggregating regional or industry merchant resources.

2. Expand offline physical mall channels to achieve a complementary combination of online and offline.

3. The traditional manufacturing industry realizes the B2C retail sales model from production to consumption, breaking the pressure on foreign trade exports.

Advantages of merchants building mall systems

Bringing the distance between merchants and consumers

In the Internet era, user needs tend to be entertainment and social networking, and the multi-merchant mall system does a good job of concealing social needs. Both in terms of display interface and function, it is more inclined to entertainment and social elements. For example, the system supports the distribution function for everyone, that is, everyone can share product links or information with friends. If friends purchase products through the link, then share People who link to this product can get promotion benefits. Firstly, it builds a bridge between consumers, and secondly, it increases the exposure of products in the form of social networking, shortens the distance between merchants and consumers, and enhances users’ platform stickiness.

The mall system has a data analysis function in the background, which can effectively manage the store

The multi-user mall system has transaction data and marketing data , financial data, member data and other data analysis functions, statistical analysis of consumer consumption data and information can enable merchants to better understand customers. Merchants can also use statistical analysis of these data to understand users' shopping habits and even tap more potential customers.

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