What are the five steps of digital management?

Five steps: 1. Establish digital connections. Connections not only generate data, but also carry user behavior and future interaction opportunities. 2. Promote user conversion and use corresponding digital marketing conversion tools to promote the continuous improvement of the conversion rate of products, services or content. 3. Deliver excellent experience. 4. Win customer loyalty; be able to bring a sense of honor, participation and responsibility to customers. 5. Manage customer value; establish the strategic thinking of customer life cycle value management, pay more attention to customer profitability in operations, and increase customer asset share and customer asset value.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

The popularization of digital technology applications is driving the digital transformation of enterprises. Under the influence of changes in the consumption and social behaviors of emerging digital users, the way enterprises provide products and services to customers is also constantly changing.

Five main steps of digital management:

1. Establish digital connections

Connections not only generate data, but also carry user behavior and future interactions Opportunities, understanding the characteristics of different connection channels, different modes of digital connection, the core elements of connection, and the value brought by platform-based digital connections will help to establish more effective omni-channel connections between you and your customers.

2. Promote user conversion

The purchase conversion of digital customers is no longer a linear decision-making process. Understanding and mastering the interactive cycle model of digital customer decision-making will help you choose the appropriate marketing conversion. model, using corresponding digital marketing conversion tools to promote the continuous improvement of the conversion rate of products, services or content.

3. Deliver excellent experience

Compared with the physical environment, experience has a greater impact on the conversion of digital customers. Digital customers pay more attention to the speed of service, prefer simpler and more convenient interactions, prefer unexpected direct stimulation, and expect your services to be consistent and reflect the technical characteristics of the digital age.

4. Winning customer loyalty

Digital loyalty programs should be able to bring a sense of honor, participation and responsibility to customers, evolving from focusing on rewards to paying more attention to data accumulation and customer interaction.

5. Managing customer value

Intellectual capital is becoming more and more important among the factors that determine the market value of an enterprise. Establish the strategic thinking of customer life cycle value management and pay more attention to customer profitability in operations. nature, adopt appropriate strategies to establish and develop customer relationships, thereby increasing customer asset share and customer asset value.

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