What is the profit model of c2c?

c2c’s profit model: 1. Membership fee (membership service fee) refers to the fee charged by the C2C website for providing members with a variety of service combinations such as online store rental, company certification, product information recommendation, etc.; 2 , transaction commission; 3. Advertising fees, use valuable locations on the website to place various types of advertisements, calibrate the advertising space price based on website traffic and website crowd accuracy, and then sell it to customers through various forms; 4. Search ranking bidding; 5. Charges for payment.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

What is the c2c model?

C2C (Consumer to Consumer), customers put things online to sell. By providing an online trading platform for buyers and sellers, sellers can proactively offer goods for online auction, and buyers can choose their own goods for bidding.

C2C is a professional term for e-commerce, which means e-commerce between individuals. C refers to the consumer. Because the English word for consumer is Customer (Consumer), the abbreviation is C. And because the pronunciation of 2 in English is the same as to, C to C is abbreviated as C2C, and C2C is Customer (Consumer) to Customer (Consumer). For example, a consumer has a computer, conducts transactions through the Internet, and sells it to another consumer. This type of transaction is called C2C e-commerce.

Characteristics of C2C e-commerce:

1. Assistance

C2C e-commerce is an important part of human daily activities. A buying and selling relationship in which goods and services are exchanged, mutually convenient, and an auxiliary to normal human purchasing behavior.

2. Savings

The frugal nature of C2C e-commerce is reflected in the saving of living resources. The real C2C transactions should mainly be second-hand goods. The reuse of second-hand goods itself is a waste of resources. Saving the earth's resources is a correction to mankind's current unnecessary consumption pattern. Of course, saving information search costs and saving in the transaction process are also manifestations of C2C's savings.

3. Complexity

Regardless of the consumer information in C2C, the large amount of virtual product information in C2C and the small amount of consumer comments and evaluation information, all illustrate the complexity of C2C. In addition, the randomness and diversity of C2C transaction forms are also a reflection of the complexity of C2C.

4. Creativity

The C2C e-commerce model is not a professional model, but a creative transaction form for consumers. In C2C transactions, online consumers can choose retro and simple products. For barter exchange, you can also choose ordinary bargaining exchange or exciting auction methods. Online consumers can choose any transaction method. Of course, online consumers can also create new forms of transactions.

c2c profit model

The main profit methods of C2C e-commerce model are as follows:

1. Membership Fee

Membership fee is also the service charge under the membership system. It refers to the fee charged by the C2C website to provide members with a combination of services such as online store rental, company certification, product information recommendation, etc. Since it provides an effective combination of multiple services, it is more adaptable to the needs of members, so the fees in this model are relatively stable. The fees are paid in the first year, and customers need to renew when they expire in the second year. After renewal, they will be charged for the next year. Services, members who do not renew will revert to free membership and will no longer enjoy multiple membership levels of services.

2. Transaction commission

Transaction commission is the main source of profit for C2C websites at any time. Because the C2C website is a trading platform, it provides opportunities for both parties to the transaction, which is equivalent to an exchange or hypermarket in real life. Collecting commissions from transactions is a reflection of its market nature.

3. Advertising Fees

The C2C platform "rents" valuable locations on the website to place various types of advertisements, and accurately determines the price of the advertising space based on website traffic and website crowds, and then Selling to customers in various forms. If a C2C website has sufficient traffic and user stickiness, the advertising business will be very large. .However, out of consideration for user experience, no C2C website has fully opened this business, and only individual advertising spaces are open from time to time.

4. Search ranking bidding

The richness of C2C website products determines the frequency of buyers’ search behavior. The large number of applications of search determines the importance of product information ranking in search results. This led to the business of bidding based on search keywords. Users can put forward a price that they think is appropriate for a certain keyword, and the highest bidder will eventually win the price. Within the valid time, the user's product will be ranked accordingly. Only sellers who realize the potential benefits that bidding can bring them will be willing to spend money to use it.

5. Payment link charges

Payment issues have always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that it promoted the development of online payment services to a certain extent. The buyer can first transfer the advance payment to the payment company's personal account through online banking. After receiving the goods from the seller, the buyer can then notify the payment company to transfer the payment to the seller's account, so the buyer does not have to worry about not receiving the goods or returning them. To make a payment, the seller does not have to worry about not receiving payment after shipping the goods. The payment company charges a handling fee based on a certain proportion of the transaction amount.

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