What are the three major OA systems in China?

The three major domestic oa systems are: Panwei OA system, Zhiyuan Internet, and Huatian Dynamics. Panwei OA has a rich product line, complete functions, high flexibility, a high-end portal, obvious advantages in process and document management, mobile office, and deep support for product customization. Huatian Dynamics OA can provide localized services and focuses on the research and development of collaborative office technology. Zhiyuan OA can provide localized services, remote support and other service methods, focusing on remote support services.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Office Automation (OA) is a new type of office that is formed by applying modern technologies such as computers and communications to traditional office methods. Office automation uses modern equipment and information technology to replace some of the traditional manual or repetitive business activities of office personnel, process office affairs and business information with high quality and efficiency, realize efficient use of information resources, and then achieve the purpose of improving productivity and assisting decision-making. The purpose is to maximize work efficiency and quality and improve the working environment.

The three major domestic oa systems are: Fanwei, Zhiyuan Internet, and Huatian Power. These three OA system brands all have advantages in terms of brand positioning, technical strength or localized services, and are the leading OA system brands recognized by consumers. But looking at the details, they are still different in marketing strategies, technical preferences and pricing strategies. Today we will analyze these three leading OA system brands in detail.

1. Pan-Micro OA System

Pan-Micro Software is a listed company. Although it was ST-listed not long ago, it is still an OA system. The only company listed on the main board. There are 200 localized service teams across the country, covering 86 industries. It has a professional implementation team that can provide localized services, remote support and other service methods. It also has a professional after-sales service team that provides 7*24 hours service.

Technical strength: Panwei OA has a rich product line, complete functions, high flexibility, a high-end portal, obvious advantages in process and document management, mobile office, and deep support for product customization. The product positioning is biased toward large enterprises and foreign-funded groups. The function settings are highly complex and require a lot of energy to be invested in future training and use. The overall quality of the company's personnel is also required to be high.

Marketing model: Panwei adopts the EBU marketing model. As we all know, this is Panwei’s original creation. It encourages small teams and one person can act as an agent. The advantage is that there are many EBUs scattered across the country selling pan-micro products, which is good for brand exposure and promotion. The disadvantage is that it leads to a longer profit chain and high prices. Not only is the cost of integrated customization high, because the level of EBU in different regions is different, the quality and stability of the product are also difficult to guarantee. If the secondary development volume is large, it will also need to be implemented by the headquarters. The long lead time makes it difficult for implementation and after-sales service to keep up.

Pricing strategy: Take the high-end route, and the overall pricing is higher than similar products.

2. Huatian Dynamics OA

Huatian Dynamics OA was established in 2001. It has branches in key cities across the country and can provide localized services. It focuses on Collaborative office technology research and development has an elite team with high education, high quality, and rich industry experience. Its key members all have more than 10 years of R&D or management experience. The company has more than 37,500 high-quality industry users, covering more than 80 sub-sectors such as government institutions, technology, energy, steel, manufacturing, real estate, commerce, services, light industry, and education.

Technical strength: Huatian Dynamics is known for its technological leadership in the domestic OA industry. It has excellent technology and is at the leading level in the three core technologies of custom platform, workflow engine and intelligent reporting. The OA system adopts the SOA architecture of framework components, which can be flexibly combined like a Rubik's Cube. It has the characteristics of platform, openness, integration and intelligence. It can run across platforms and systems, making it a true collaborative office platform.

Marketing model: Adopt a direct sales model from the headquarters. All products sold are implemented by the headquarters. Product quality, implementation speed, and system stability are guaranteed. "5863" housekeeping service is adopted to provide 7* The 24-hour service can provide customization, upgrades, technical support for customers' own secondary development, tracking services, etc., which is very delicate and thoughtful.

Pricing strategy: Flexible pricing, pricing can be based on specific functional modules and number of people used, and high cost performance.

3. Zhiyuan OA

Zhiyuan OA was established in 2002, with branches or agents covering 35 cities across the country, and has a professional implementation team and after-sales service personnel. It can provide a variety of service methods such as localized services and remote support, with remote support services being the mainstay.

Technical strength: Zhiyuan is characterized by a relatively balanced functional design that complies with general productization standards. Its customers are mainly government industries/small and medium-sized enterprises. Because of its user base and product positioning, Zhiyuan is relatively mature in traditional OA applications, such as process and document management, but its performance in some personalized applications and business management applications is relatively lacking.

After the epidemic, Zhiyuan OA focused on government affairs, mainly doing localization projects. Most government projects require customization. In this way, it can only do projects but not products. The focus is on projects, which leads to enterprises The product version of Zhiyuan has not been upgraded and improved. It can only provide the most basic standard functions and cannot be optimized, upgraded and customized. Therefore, some large enterprises in Zhiyuan in the early days have chosen to replace OA systems of other brands. And because its HR uses an outsourced system, it cannot be optimized, integrated and upgraded.

Marketing model: Adopt the headquarters plus agent model. Except for the Beijing headquarters and important provinces, most other regions adopt the agent form. In addition, since UFIDA Network is the fifth largest shareholder of Zhiyuan Internet, the businesses of both parties overlap, so Zhiyuan has also benefited greatly from leveraging UFIDA as a marketing channel.

Pricing strategy: There are many channel customers, and there is little room for price activity.

In short, The three leading OA system manufacturers have different technical preferences, marketing models and pricing strategies. They all have a certain reputation in the OA system market and have won the trust of consumers. With recognition, enterprise users can choose the best according to their own needs.

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