Amazon sellers are using ChatGPT to help them write product listings on the massive marketplace

Chad Rubin was looking for a new way to operate the vacuum hoses he sells on Amazon. He's been trying to come up with a catchy title that would entice shoppers to click on his hose instead of the countless other hoses on Amazon's massive marketplace.

Looking for help, Rubin eventually turned to ChatGPT, an artificial intelligence chatbot that has become an instant hit since its launch late last year. He quickly started experimenting with using the tool for tasks like generating copy on his product pages. Rubin asked ChatGPT to "generate 5 very eye-catching and engaging titles" for his infographic about vacuum cleaner hoses.

The reply given by ChatGPT was: "Dust disrupts air flow." "I would never have thought that a vacuum hose would do this!"

As ChatGPT was quickly used by lawyers, clinicians, Used by professors and their students, its utility is also growing in the business world, especially for Amazon sellers who are trying to increase sales while seeking a competitive advantage. Third-party merchants who use ChatGPT say it makes selling on the Amazon marketplace easier and more profitable.

In recent months, a series of videos, articles, and LinkedIn posts have appeared on YouTube promoting the benefits of ChatGPT for Amazon sellers. E-commerce software providers such as JungleScout are also tapping into this trend by integrating ChatGPT into their services.

Stephen Curial, technical director of JungleScout (who previously worked in software development at Amazon for 10 years) said, “This is a technology that will fundamentally change everything in our lives. It’s just that powerful! ”

Curial believes that it won’t be long before generative artificial intelligence tools like ChatGPT will become regular productivity assistants, similar to calculators or spell checkers, helping busy business people reduce their daily tedious work.

ChatGPT has taken the tech industry by storm since Microsoft-backed startup OpenAI launched it to the public last November. OpenAI is reportedly in talks with investors to sell shares at a valuation of $29 billion.

Millions of people are using this free chatbot to write novels, generate computer code, edit resumes, and more. Microsoft has incorporated the technology into its Bing search engine, while Google last month launched a competing chatbot called Bard.

Investors are flooding into the market with huge sums of money, even as the broader technology startup market continues to be affected by the economic downturn in 2022. Last week, a 22-person startup called Character.AI, founded by two former Google employees, was announced. It raised $150 million in a round of financing led by Andreessen Horowitz, with an estimated value of $150 million. Worth $1 billion.

Hamza Amor, an Amazon seller and founder of e-commerce consulting company Fussy Penguins, posted a video on Douyin showing how ChatGPT can help merchants discover the next hot product.

Amor started experimenting with ChatGPT last December, asking questions like "Tell me more about you" and "What is the meaning of life?" and then he asked it to write short paragraphs, like a Children's story, he was impressed by the results.

ChatGPT helped him improve the product after he asked the chatbot to summarize users’ attitudes toward an item based on a set of reviews. Taking the under-desk ottoman as an example, ChatGPT suggested he use different packaging and more durable materials, or consider offering the ottoman in multiple sizes and offering the ability to adjust the height of the ottoman.

The software also assists with writing some checklists, a process that typically takes hours of writing and editing, but ChatGPT not only follows the user-suggested tone, but it takes just seconds to complete .

The results of ChatGPT have already brought results to some users. Rubin said that after he used ChatGPT to help filter products, his ad conversion rate (i.e., the sales generated by ad clicks) increased for his vacuum filters, coffee filters, and air filters. One product’s conversion rate even increased from an average of 26% to 46% in eight weeks.

Rubin saw an opportunity to further capitalize on this trend by providing a streamlined way for other sellers to use it. This is important because third-party sellers often manage dozens (sometimes even hundreds) of items on Amazon at the same time and compete with many new sellers every day.

In 2021, Rubin founded a pricing software company called Profasee, which already uses artificial intelligence for some of its functions. Rubin said he plans to integrate ChatGPT into a new tool to help sellers quickly adjust their product listings.

But despite all the hype, there are good reasons to doubt ChatGPT when it comes to its effectiveness. The emerging technology has shown that it's easy to make mistakes and, in some cases, just make things up. ChatGPT learns to write by analyzing large amounts of information from the Internet, and it can make mistakes, a phenomenon that artificial intelligence experts call "hallucination."

Aidan Duffy, an Amazon seller who also runs a consulting business, turned to ChatGPT to help improve sales of sauna chair backs, one of his new products. Not only did the chatbot help him write bullet points on his list, it also suggested an adjustable backrest for tall or short users.

However, Duffy also said he has some concerns about the accuracy of the technology. He recently used it to consult on the best way to import products from China, where his products are manufactured. In this regard, ChatGPT responded with an answer that can be seen everywhere, and there is nothing new.

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