In the field of artificial intelligence search, Google and Microsoft compete

Since its launch at the end of last year, ChatGPT has been regarded as a major threat to traditional ways of searching for information. Because it is diverse, you can answer people's questions, write essays or poems, or even write program code.

The ability of conversational AI to provide coherent answers is considered a threat to Google’s search engine, which for decades has been the benchmark platform for people to search for information on the Internet. .

OpenAI’s ChatGPT can tailor answers to specific questions asked by users, which can save time browsing websites.

A New York Times report published in December revealed that ChatGPT’s overnight success forced Google to call it “Code Red” and begin to address the threat posed by artificial intelligence chatbots to its search engine business. .

According to the event description on the YouTube live page, Google will host an event on February 8 in which the company promises to reimagine "how people search, explore and interact with information to make it more... Finding what you need is more natural and intuitive than ever before.”

Google promises to "make information more accessible to people around the world through search, graphics and other ways"

This shows , Google has transformed its search engine and will implement artificial intelligence research projects such as LaMDa in its mainstream search engine. LaMDa is a similar product to ChatGPT and its most powerful competitor.

As Microsoft incorporates ChatGPT into its Bing search engine, Google accelerates search reforms. According to a news report from The Verge, a Bing search engine powered by ChatGPT appeared to appear for a short time and then disappeared.

Microsoft said in late January that it would invest billions of dollars in OpenAI to independently "develop increasingly safe, useful and powerful AI" (Extended reading: Microsoft pushes OpenAI, multi-year investment up to billions).

Google LaMDa released in 2021 is basically confidential and not open to the public. Still in research mode, ChatGPT quickly stole the show when it appeared on an easy-to-use interface, forcing Google to scramble to catch up.

In addition to LaMDA, Google also has a series of artificial intelligence technologies under research. Its groundbreaking PaLM (Pathways Language Model) is scalable to 540 billion parameters and is significantly larger than GPT-3.5, the large language model that powers ChatGPT.

Alphabet (Google’s parent company) CEO Sundar Pichai said: “In the coming weeks and months, we will make these language models available, starting with LaMDA, so people can use them directly. .”

Pichai reiterated some of LaMDa’s benefits. The company has previously discussed how it could use AI to edit or complete emails or written work, or to summarize a complex report. "Soon, people will be able to interact directly with our latest and most powerful language models as companions to search in experimental and innovative ways. Stay tuned."

Pichai said that Google will Developers, creators and partners provide tools and APIs. "This will allow them to innovate and build their own applications and discover new possibilities for artificial intelligence on top of our linguistic, multimodal and other artificial intelligence models."

Alphabet is Establish closer connections between all business units and introduce artificial intelligence technology into core operations.

DeepMind, owned by Google parent company Alphabet, is trying to create "artificial general intelligence," or AGI, which aims to replicate the way human intelligence works. The concept of AGI is to integrate Deepmind's research into a service to help complete human chores, find information, play games and conduct scientific research. AGI concepts will include computer vision, speech and natural language processing.

Google is already using artificial intelligence to improve search results and products like Google Cloud. But LaMDa's commercial delay may be due to Google's commitment to responsible and ethical use of artificial intelligence, which has led to overly cautious implementation of its product applications.

LaMDa’s webpage states, “As Google, we are also very concerned about the facts (i.e., whether LaMDa adheres to the facts, which is a problem often encountered by language models), and are working on how to ensure that LaMDa’s responses are not only interesting Convinced, and correct."

The battle between Microsoft and Google is now over artificial intelligence-driven search engines, but the competition between Google and OpenAI is also fought over core artificial intelligence technology. Large-scale language models from Google and OpenAI will have more than 1 trillion parameters, which will make artificial intelligence search engines more responsive and more accurate.

Google claims that it invented the Transformer technology, which is also the basis for building ChatGPT. Transformer does a better job of establishing relationships between words and other elements in a paragraph, producing more accurate and relevant answers. For example, it can establish the associated meaning of words, sentences, and paragraphs and establish context, relationships, and connections within written paragraphs. This is especially important in fields such as healthcare, where reliable relationships and context need to be established to ensure accuracy.

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