Challenging ChatGPT, Google opens up its artificial intelligence language model PaLM API

News on March 14th, Google today announced the opening of its PaLM API, allowing developers to use one of its most advanced AI language models: PaLM. The company has also launched some artificial intelligence enterprise tools that it says will help enterprises "generate text, images, code, video, audio and other content through simple natural language prompts."

According to IT House, PaLM is a large language model (LLM), similar to the GPT series developed by OpenAI or the LLaMA series developed by Meta Company. Google first announced PaLM in April 2022. Like other LLMs, PaLM is a flexible and versatile system that can perform a variety of text generation and editing tasks. For example, you can train PaLM to be a conversational chatbot (like ChatGPT), or you can use it for tasks like text summarization or writing code.

To make it easier for developers to train PaLM to perform specific tasks, Google has also launched a new application: MakerSuite. “With MakerSuite, you can iterate on prompts, enhance your datasets with synthetic data, and easily tune custom models,” the company said in a press release. Google says this fine-tuning is done in the browser — and the massive computing resources required for training and deployment are handled by Google Cloud.

In addition to launching the PaLM API, Google has also expanded its Vertex AI platform’s support for generative AI technologies. The platform is designed to help enterprises train and deploy machine learning models. The company said Vertex will be able to use more models built by Google's research arm and its AI subsidiary DeepMind, and will also be able to plug into open source and third-party systems in the future.

Finally, Google also launched a new platform called “Generative AI App Builder”. The company says the platform "allows developers to quickly launch new experiences, including bots, chat interfaces, custom search engines, digital assistants and more. Developers can access Google's foundational models through APIs and use them out of the box Templates that kickstart the creation of generative applications in minutes or hours.”

These are all enterprise-focused, but this is also a major move by Google to put more artificial intelligence tools into the hands of more companies. The PaLM API will drive new artificial intelligence in 2023 develop.

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