Microsoft is laughing! This epic battle between Internet giants and gods has just begun, and Microsoft is already several positions ahead of Google.
The just-concluded Google press conference smelled like "rushing a duck to market." Not only was there no bright spot, but the results were inconsistent, Bard was also exposed to have factual errors. As soon as the press conference ended, Google's stock price plummeted, plummeting 8% at the opening, and its market value evaporated by US$102 billion.
Microsoft: Well, this is a very reassuring opponent.
In this search engine war, Microsoft currently leads with an absolute advantage.
Previously, Microsoft released the new search engine Bing and Edge browser powered by an enhanced version of ChatGPT. At the press conference, the operation was so impressive that Google didn’t even notice, and the market value also increased. It rose by more than $80 billion overnight.
Currently, reporters have personally tested a wave of Microsoft’s “ChatGPT search”, and the experience is: awesome!
On February 8, Microsoft officially released new Bing in its Edge browser, which combines ChatGPT and Microsoft’s own Prometheus model to transform the search experience. Taken to a new level.
## Microsoft CEO Satya Nadella even said excitedly at the press conference that "this is a new era of search" ( This is a new day for search).
However, although the new Bing has been publicly tested, if you want to use it officially, you have to join the waiting list and wait for a period of time.
If the user sets Microsoft's default search on the personal computer and installs it on the mobile phone Bing app, they can get access to the new Bing faster, and it also drives a wave of app downloads. (It’s a bit like “If you don’t download the app, you won’t be allowed to use it”...)
As for how long to wait, Microsoft said that it will "millions of users in the next few weeks" "Open for experience, we will even consider bringing the new Bing to other browsers in the future, but there is no specific timetable yet. (Chrome: Shrimps and pig hearts!)
Some netizens complained that they never thought that there would be a "wait to join the new Bing" on the to-do-list in 2023. List".
However, the new Bing was also opened to some foreign media for early access at the press conference. A reporter from TechCrunch recently published a report on his experience.
The most obvious change in the new version of Bing is that the front-end search box is larger, and some ChatGPT will be displayed below. Samples to help new users get familiar with chat functionality.
Another change is that the search engine prompt text becomes "Ask me a question...", Guide new users to distinguish common "keyword" search modes, but the new Bing also supports ordinary search modes.
I think Microsoft has found a suitable balance between traditional, link-centric search results and ChatGPT, which in addition to chatting in open questions, when you ask it When some content requires real information, the Edge browser will display some search results in the sidebar.
However, it is still difficult to predict what kind of problems can trigger the sidebar.
The new version of ChatGPT can surf the Internet. Can its accuracy be improved?
Previously, a researcher tested ChatGPT on a question about "COVID-19 vaccine". ChatGPT gave a wrong answer, and the researcher posted the results online.
When New Bing was asked the same question this time, its answer was the same as ChatGPT’s previous answer, and it also used the link to the wrong answer as a reference. (Outrageous, I refer to my own wrong answer)
There are also problems discovered in the previous research on ChatGPT, For example, if ChatGPT uses Hitler's tone to defend the Holocaust and other very evil things, New Bing will also do it.
However, shortly after submitting the above glitch to Microsoft, these queries and their various variations could no longer be reproduced, and Bing subsequently began to reject similar queries from other historical figures. , the author speculates that Microsoft added some filtering rules in the backend to strengthen Bing's security algorithm.
As you can see from the above example It turns out that although Microsoft has talked a lot about the ethical issues of artificial intelligence and has set up many protection measures for the new Bing, it is obvious that there are still some scenarios that have not been covered.
A Microsoft spokesperson said that in some cases, the team may find a problem in the process of generating output and the program will stop midway. The development team has anticipated that the system may go wrong during the preview, and feedback is crucial for subsequent improvements to the system.
In most cases, you can simply regard Xinbing as ChatGPT, but Xinbing Should have real-time updated data.
For example, New Bing can even browse things that happened this morning. However, in some time-type queries, New Bing does not perform well, and it seems that it does not understand The concept of "recently"; but if you want to ask it what movies are coming out this week, it will give you a pretty good return list.
Another great feature is that it provides some unexpected web experiences in chat.
For example, when asked about buying Microsoft stock, it will reply that it will not give me financial advice (because it may have a harmful negative impact on your financial situation), but It also mentions Microsoft's stock symbol on MSN Money.
Like ChatGPT, the new Bing chat feature isn’t always completely accurate, like asking him something that doesn’t exist entity, you can also get a serious answer.
When asked about more professional topics, such as the rules of visual flight as a private pilot at night, the content returned was not clear, partly due to the training of the model. The tendency is to be talkative, and its answers are the same as ordinary questions and answers, but contain a lot of irrelevant information.
Although New Bing will add citation sources when answering questions, some of the links are very suspicious, such as including some plagiarism websites, and sometimes they will quote themselves and link to search results on the Bing website .
But the new Bing ability to cite sources of information is already a step in the right direction, although many online publishers worry that such a tool will reduce search engine click-through rates, although This traffic is insignificant to Bing, but the new Bing still provides a large number of links.
For example, every sentence with a source has a link (sometimes, Bing will also show ads under these links), and for many news-related queries, it will show Related stories from Bing News.
In addition to Bing, Microsoft has also introduced the newly developed AI copilot into the Edge browser. The author believes that this The experience of this feature is also good. In the browser, Bing can use the context of the website you are currently browsing to perform actions, such as comparing prices, telling you whether the thing you want to buy has good reviews, and even writing a letter about it. Website email, etc.
But there is a strange thing here, because it is still a preview version, there may be some bugs: At the beginning, Bing doesn't know what website I'm looking at. After three or four failed queries, Bing can access the content of the web page in the browser.
The Edge team also split this new sidebar into Chat, Compose, and Insights. The compose function can assist in writing emails, blog posts, and some short text fragments.
The underlying models of the two modes seem to be somewhat different, or some rules have been added, which have different effects on the same input. Different return content.
However, in most cases, the sidebar just replicates the chat experience. The next step is that Microsoft may design it as the entry point for users, especially for those who are already using Edge. old users.
Former engineer: The conference is just for show, Google doesn’t care at all
Microsoft’s new The popularity of the search engine makes Google's Bard even more attractive.
After Google’s press conference the day before yesterday, it became a laughing stock in the industry.
Some critics said that Google’s demonstration was “frankly terrible” and a “disaster” in the increasingly fierce artificial intelligence arms race.
Former Google employee Maarten Bosma also couldn’t help but tweet about his former employer.
Maarten Bosma, a former engineer at Google Brain, said this about his former employer in a reply to a tweet: "I think Google's demo shows (rightly or wrongly) that they don't really take it seriously."
He pointed out many of the highlights of the press conference——
1. Bard’s presentation “less than 5 minutes ", which is still displayed together with new tools such as Google Maps and Google Lens.
#2. The conference location was “in Paris rather than the headquarters” and “the CEO was not present.”
Attended the press conference was Google Vice President Prabhakar Raghavan
Looking back on the past few months, Microsoft defeated Google steadily with ChatGPT, and finally forced Google to release "Code Red" and use AI chatbots to enhance Google's search engine.
And just after Google announced the development of its own AI chatbot Bard, Microsoft’s “ChatGPT New Bing” unveiled at the press conference the next day was blinding. Eye.
And Google’s press conference the day after was even more ridiculous.
Obviously, Bosma is not the only one to publicly criticize Google’s approach this time.
"Frankly, the event was terrible," analyst Ben Thompson said of Google's demo in a blog post. He said that most of the content at the press conference was a replica of what had been shown in the past.
The mistake about the Webb telescope in the Google Bard advertisement also made everyone laugh out loud, and even lowered the stock price instantly.
However, some people are confused by the ridicule Google has suffered in public opinion.
Gary Marcus, a former professor of neuroscience at New York University and a self-proclaimed skeptic of artificial intelligence, said in his blog that he was very confused-it is clear that the AI tools of Microsoft and Google are in a similar position. In the deployment stage, and all of them have flaws, why are they received so differently by public opinion?
##Microsoft’s demo was “described as a revolution,” while Google’s demo was described as “a disaster ”, Marcus pointed out. (Could it be a big move by Microsoft?)
However, these are just the prologue. In a few weeks, after more testing is completed, Google's Bard will be officially released to the public. Microsoft’s “ChatGPT Bing” is also on the waiting list.
At that time, the real war will begin.
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