Application of artificial intelligence in cultural field
In recent years, my country's cultural industry has paid more and more attention to high-tech technologies such as artificial intelligence, showing a development trend of deep and organic integration of culture and technology. Artificial intelligence, which is very popular nowadays, is proved by its wide application in the cultural field. The sparks brought about by the collision of technology and culture give us more possibilities for expressing history. This is not only the specific application and continuous implementation of high and new technologies, but also a living process of improving the digitalization and intelligence level of cultural products, thereby increasing the added value of the cultural industry. The constantly evolving and upgrading artificial intelligence technology has played a driving role to varying degrees in many fields of cultural industries such as literature, film and television, music, design, games, media, publishing, etc., and has even produced revolutionary changes in some fields. For the fields of literary and artistic creation that require extreme creativity, artificial intelligence can liberate users from procedures and repetitive labor, allowing them to devote more energy to activities such as creativity, design, planning, research and development, and creation, thereby improving cultural Productivity and speed of innovation. Today, let us take a look at what new ways AI artificial intelligence has brought us in the field of culture!
1. Content distribution
AI can distribute based on different communication scenarios and carry out personalized customized distribution based on user preferences. By training the distribution system and combining it with user behavior data from the media, we can accurately analyze and gain insight into the characteristics of different user groups, and achieve personalized customization and recommendations for different news consumers to adapt to the specific needs of users.
2. In terms of media asset management
The intelligent media management system can better manage all available media resources. Intelligent content storage and retrieval can make it easier to use all the content available in the media, thereby saving time and creating better content for the audience. For example, the Douyin platform uses artificial intelligence to help manage massive video resources to improve users' attention allocation and traffic allocation mechanisms.
3, In the fields of film, television, music and art
Artificial intelligence can greatly improve people’s work efficiency in editing, lighting, post-production and many other processes. We are all in Explore the use of AI to create more touching works of art. In the field of film and television, defects caused by too little light can be automatically corrected into full-light and natural images. In the field of music, artificial intelligence has been able to participate in various aspects such as theme selection, preliminary generation, arrangement, and sound synthesis. In the field of art, artificial intelligence is also involved in many aspects such as the creation, protection and realization of culture and art. Such culture has led and inspired the development of technology. With the realization of technology and mankind's continuous understanding of the objective world, it has promoted The logic and authenticity of cultural works are constantly improving.
4, Game field
The application of artificial intelligence is mainly divided into two aspects: On the one hand, artificial intelligence is used for the development of game content, such as making games Various materials such as models, textures, sounds, non-player characters, etc. For example, a variety of game development tools are developed based on machine learning and neural network technology. Its functions include automatically generating materials from photos, restoring low-pixel images to higher definition, etc.; researchers at the Georgia Institute of Technology in the United States use AI to watch game videos. , teaching it how to re-engineer the game.
5, Intangible cultural heritage protection
Throughout the 5,000-year history of mankind, from the historical scene to the concept of the scene, we can use artificial intelligence to protect one by one accomplish. Artificial intelligence can collect data and use 3D imaging technology to scan the required objects to form virtual reality scenes and reproduce the real historical scenes and characters from thousands of years ago. Based on the fact that there are not many opportunities to come into contact with intangible cultural heritage, the intelligent chat robot has the ability to understand natural language through machine learning. It can use the advantages of big data to instantly provide users with effective and useful information about the intangible cultural heritage items they want to know. , which makes up for the shortcomings of traditional machine one-way communication, enhances users' understanding of intangible cultural heritage, and thereby improves the efficiency of intangible cultural heritage dissemination. In addition, artificial intelligence can create a good personalized learning experience. When users need to provide information or interact, artificial intelligence machines can answer or judge based on their own understanding, allowing users to obtain good intangible cultural heritage knowledge. experience.
Written at the end
In fact, the combination of cultural industry and AI goes far beyond the above-mentioned media fields. AI has broad application prospects in film and television production, games, literary creation, etc. The advancement of technology has provided huge market opportunities for various fields of the cultural industry, but it has also brought various risks and challenges, which has also put forward higher requirements for all aspects of the industry. The rational use of artificial intelligence to promote the innovative development of the digital cultural industry requires the joint efforts of all parties to solve the problem.
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