How FIFA is using artificial intelligence at the World Cup

Artificial intelligence in sports is not a scam, it is a reality. The emergence of artificial intelligence and its offshoots in sports can be traced back to the 1986 World Cup, when artificial intelligence referees were deployed to help announce correct and accurate decisions. This is done to minimize calls made incorrectly by referees, which have plagued the industry, whether by fans, players or coaches, for as long as the sport has existed.

At the 2022 FIFA World Cup, the use of artificial intelligence increased several times. Ahead of the World Cup, FIFA announced its intention to use advanced artificial intelligence technology to enhance the overall fan and player experience and provide data for correct analysis in seconds. The application of artificial intelligence in sports is an emerging market sweeping the world.

Artificial intelligence is used in sports for many reasons, such as improving performance and publishing correct results. Here are a few ways FIFA is using artificial intelligence at the 2022 World Cup.

1. Sensor-embedded football

The football produced by Adidas for FIFA integrates motion sensors. An inertial measurement unit (IMU) is installed in the center of the ball and tracks every contact point on the ball 500 times per second, providing referees with real-time data to make correct decisions.

2. FIFA Player App

FIFA has developed an app that provides all Players provide tracking data. It collects data from the field's optical system to provide players and performance analysts with detailed information on passes, speed, distance and more. The data collected and distributed will be synced to the video for review from different camera angles. Players can also post action pictures of this app on social media.

3. Video Assistant Referee

One of the most common complaints from FIFA is the referee's decision. Therefore, at this World Cup, officials are minimizing errors by using video to assist referees. The system relies on 12 tracking cameras installed under the stadium's roof to collect approximately 29 data points on each player at a rate of 50 times per second.

4. Stadium temperature control

By using artificial intelligence, Qatar has found a way to control the temperature of outdoor stadiums. The country spent billions of dollars to build seven air-conditioned open-air stadiums, and despite the high temperatures outside, the temperature remained at 68 degrees Fahrenheit.

Artificial intelligence has applications in every industry, and sports is not new in this regard. At the 2022 FIFA World Cup, officials used a variety of sophisticated tools to enhance the entire experience. By providing data access to every player and analyst after every game, player performance is improved while ensuring referees make correct calls. Artificial intelligence in sports is an emerging industry that is growing rapidly because the benefits it brings are huge.

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