Key trends from CES 2023
Intuition, access and accountability are the themes of each exhibition hall at this year’s CES.
This year’s CES in Las Vegas returned, attracting more than 3,200 exhibitors and more than 115,000 visitors, twice as many as last year. Although the overall feel of many of the booths and product displays was repetitive, speakers, brands and attendees all felt relieved to be together with colleagues again.
Intuition and intention were sewn into technology activations across many industries at the show. Advances in AI products were prominent throughout the show, including Samsung's AI-powered oven and Canadian startup Glüxkind's self-driving stroller. During a panel discussion on Web3, XR, Metaverse and Entertainment moderated by AMD Director of Developer Relations John Canning, American film director Brett Leonard emphasized the importance of "intentionally creating things that heal people and have a positive impact" as technology continues to change It has to become more and more personalized and penetrate more and more into consumers’ daily lives. “We must allow the creation of artificial intelligence to better reflect who we are.”
Consumer Technology Association (CTA) President and CEO Gary Shapiro on the state of the CTA industry and John Deere keynote at this year’s CES Talked about “technologies that provide access, accountability and enhance human creativity.” The product displays in the showroom are full of intuition and human experience from different industries.
● New Era Navigation
Map technology has opened up a new direction for intuitive, people-centered future navigation. BMW demonstrates an autonomous mapping technology. Here Technologies' UniMap is a product powered by a series of artificial intelligence models that allows users to generate their own digital maps and positioning tools. Its real-time map system provides support for BMW's Level 2 autonomous driving and hands-free highway assistant functions, and supports the BMW 7 Series' Level 3 functions.
Loovic and Ashirase’s wearable navigation also made waves on the show floor. Although Loovic's navigation tool is still in the testing stage, consumers wearing Loovic's navigation tool around their necks will not have to stare at the phone screen to find directions, and it can also help visually impaired people improve their spatial awareness. Ashirase's device fits into a consumer's shoe and uses a combination of voice assistance (via a connected phone) and tactile indicators to guide the wearer. The device is waterproof and rechargeable and is expected to be released soon.
Ryan Mullins, CEO and founder of Aglet, explains the importance of mapping technology to Wunderman Thompson Intelligence: "I position mapping as the latest stage in the evolution of the Internet." Its definition of Web3 is more than just a zone Blockchain and encryption, but “a spatial, location-based Internet.” Machines can read not just pages and characters, but reality itself. "
Mullins said: "The real revolution is not simple maps, but new opportunities for UI and how we will interact with the Internet and spatial computing. ”
● Ritual Technology
Smartphone apps help consumers regulate their habits, moods and lifestyles with built-in daily practice tools. Nowatch is what the company says is an industry first 'Senseable' product: A screen-free wearable device that monitors a user's sleep, stress and movement in real-time without a glaring screen to encourage consumers to live in the 'moment'. Launching in 2021 , now ready for launch. The device's regular vibrations encourage wearers to stay grounded, and a connected app records movement day and night to guide each consumer in healthy recovery tools and habits. Nowatch CEO and Co-Founder Hylke Muntinga In a press release, the company's goal is not to "become another distraction or obstacle for the wearer," but to provide "a powerful tool that helps people stay grounded and achieve happiness." ”
● New Reality
Although there are fewer Metaverse activations this year than last year, there is strong Metaverse integration in new product launches.
Canon USA launches An immersive cinematic experience that puts viewers right inside the movie for the ultimate storytelling experience. With Kokomo VR software, Canon and filmmaker M. Night Shyamalan erase the boundaries between the real and virtual worlds and connect viewers Brought into Shyamalan’s upcoming Universal Pictures thriller Knock on the Cabin. This activation gives us a real look at the metaverse’s role in elevating physical communication and viewing experiences.
True Liminality Immersion is a common theme in many Metaverse activations. OVR Technology demonstrated a headset that provides the wearer with a sense of smell, adding a third sense to the visual and tactile perspectives typically provided by VR headsets. MREAL is Canon Another activation is a mixed reality service in development that will use advanced simulators to integrate the virtual and physical worlds, optimizing user scale, perception and engagement through its gamification tools.
● The beauty of tolerance
Makeup brands continue to embrace inclusivity, leveraging new technologies to make products more accessible to users with limited mobility. L'Oréal launches an electric lipstick applicator called HAPTA: a handheld device designed for people with limited movement of their hands and feet. Lancôme will trial the tool this year.
● AR Social Media
Brands are looking for more ways to connect consumers with product information and each other through AR. Arbeon, an AR IT startup from South Korea, is an AR social media application service that combines commerce, social media connection, product information and AR content creation in one application. Users can scan an object to obtain price, physical construction and purchasing information, and view other users' tags and conversations about the product on social media. Users can also scan, "cut" and animate any object or image to share, publish and create on the app and associated social platforms.
● Travel and Entertainment
Entertainment brands are committed to providing travel activation and new features for consumers on the go. Sony and Honda launched their own car brand Afeela. Last year, the brand announced a joint venture to create and manufacture electric vehicles, and now has unveiled a new prototype scheduled for delivery in North America in 2026. “At the heart of this mobility experience is the word ‘feel,’” Sony Honda Mobility CEO Yasuhide Mizuno revealed at the company’s CES presentation.
In-vehicle VR entertainment startup Holoride can now be integrated with all motor vehicles. Powered by Audi, previously only available on 2022 model year Audi vehicles, consumers can now purchase packaged screens, headphones and subscriptions to virtualize their cars using the Meta Entertainment system.
●Sustainable Technology
Global brands continue to adopt new technologies to promote connectivity and climate action at this year’s auto show. SK Group showcased a range of carbon emission reduction products and technologies across industries ranging from biotechnology to telecommunications. A compelling example is SK Telecom's Urban Air Mobility (UAM) solution, which reduces time and pollution through AI semiconductors and renewable energy virtual power plants. A live simulator showed attendees how virtual power plants can provide renewable energy to aircraft and airports. SK Eco Factory shared "WAYBLE", a digital tracker that manages the waste life cycle, and won the 2023 CES Innovation Award in the smart city category.
Bosch has launched next-generation MEMS sensors for the brand’s products and wearables that are “more accurate, robust and energy-efficient.” Tanja Rückert, member of the board of directors of Robert Bosch GmbH, said at CES 2023: “Sensors improve the quality of life and reduce the environmental footprint of smart daily companions” and that “climate change is driving technological advancements in companies, including sensors.”
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