For two consecutive days, we are witnessing history.
The big companies in Silicon Valley are at war with each other, and the search engine war triggered by ChatGPT is about to break out.
The day before, Google released the next-generation conversational AI system Bard, followed closely by Microsoft’s official announcement of new versions of Bing and Edge the next day.
Now, the new Bing can be experienced on Edge! Although the functions are still relatively limited.
##And Microsoft’s market value also rose by more than 80 billion US dollars (approximately 545 billion yuan) overnight, reaching five A new high in months.
Another giant, Google, also rose by more than 4.6%, with its latest total market value of US$1.38 trillion, a four-month high.
ChatGPT search is officially born!Early this morning Beijing time, Microsoft’s press conference was held as scheduled in Redmond, Washington. The new search engine Bing and Edge browser powered by ChatGPT and GPT-3.5 were officially unveiled.
Sam Altman, the "father of ChatGPT" and OpenAI CEO who has been in the limelight recently, also attended the press conference. He was proud Local claims: ChatGPT and GPT-3.5 are helping to support Microsoft’s “New Bing”.
"This is an epoch-making day for search engines." Microsoft CEO Satya Nadella said at the press conference .
For 13 years, Microsoft has been trying its best to compete with Google in the search engine market, but Bing’s global market share has remained in the low single digits (Google has 90 % market share, while Bing only has a paltry 3%).
But after ChatGPT was released in early December, everything changed. ChatGPT was developed by the artificial intelligence laboratory OpenAI, and the financial backer behind OpenAI is Microsoft.
After ChatGPT became popular around the world, there have been rumors that Microsoft will integrate OpenAI’s GPT-4 model into Bing to provide a ChatGPT-like experience in the search engine.
One month after the news was released, we finally saw the real person yesterday.
However, while the new version of Bing has launched, you still need to join the waitlist to get the full experience.
Now, the new Bing toolbar has provided chat options, which can bring us a conversation experience similar to ChatGPT.
However, the biggest difference is that ChatGPT’s training data only covers 2021, but Bing’s version is much newer and can query recent events.
As Nadella points out, the Microsoft team wants to stay true to AI principles and acknowledges that "the team is not surprised by any new technology." Keep a clear understanding of the consequences." He emphasized that Microsoft hopes that the technology it develops can improve human productivity and be consistent with human values.
Nadella said he believes the technology will reshape "almost all software" and possibly even the web.
In his view, every computer interaction in the future will be mediated through an agent. And the first stage, at least for Microsoft, is search.
What is the difference between the new Bing and the traditional search engine?
You must know that search engines in the past can be used to query information such as navigation and basic facts, but for more complex queries, such as "Can you recommend Five Days in Aranya?" "Itinerary?" General search engines often have no results, and what people need to query now is often this type of question.
The new Bing will display GPT-based results in the box on the right side of the page, and all the facts for which Bing knows the answer will be presented.
With the new Bing, surfing the web is not only easier, it’s more fun.
You can ask it -
My wedding anniversary is coming in September, please help me plan a trip from London trip to Europe.
Can my 2019 Honda Odyssey fit the IKEA Klippan love chair?
I like electronic music and I want to go to my first music festival this year. Do you have any suggestions or tips for me?
Even more amazingly, Bing will occasionally try to proactively ask us questions and suggest possible answers. (Have you ever seen a search engine that actively asks questions?)
Obviously, the model adopted by Microsoft is newer than ChatGPT. And these brand-new data can provide us with travel itinerary information.
Bing even wrote an email for us to share the itinerary with our family.
At the press conference, Microsoft emphasized that Bing uses a new version of GPT, which can provide more services than ChatGPT. Multiple answers, annotate those answers, and provide up-to-date results while providing a more secure user experience.
In essence, Microsoft is based on the OpenAI model, and then combines the Prometheus model with other Bing technologies.
In addition to the new Bing, Microsoft also launched two new AI-enhanced features for the Edge browser: "Chat" and "Compose." These features will be embedded into Edge’s sidebar.
Chat allows users to summarize the web page or document they are viewing and ask questions about its content.
And "Compose" can act as a writing assistant, helping to generate everything from emails to social media according to some starting tips. The text of the post.
In 2019, OpenAI received a US$1 billion investment from Microsoft, and recently, Microsoft is considering injecting additional capital into OpenAI $10 billion.
Obviously, Microsoft is not willing to lag behind others. While Bing has been a good, competent search engine for years (even better than most), it never really gained mainstream attention.
Although it is good enough, it does not give users a reason to switch search engines. Now that ChatGPT is here, this reason seems to be established.
And Microsoft has another advantage over Google - unlike Google, Microsoft doesn't have a huge advertising empire to protect.
Therefore, Microsoft may be more willing to give up some revenue to capture market share from Google.
From today’s press conference, Bard is obviously at a disadvantage.
While Google announced its ChatGPT competitor Bard yesterday, it didn’t provide a lot of information on the specifics of how Bard works and how it fits into the search experience. Currently, access to Bard is limited to a group of testers.
In addition, the new Bing also provides Microsoft with the tools to enter the voice assistant market. The Cortana voice assistant caused a stir after its launch and was seen as a competitor to Google Assistant and Siri.
We know that the profit model of Google search engine relies on people constantly clicking on ads.
##Nowadays, AI tools such as ChatGPT and Bard can allow search results to appear directly, reducing the number of clicks and increasing advertisers’ income. There will also be a sharp decrease. From then on, the profit model of search engines may undergo a large-scale paradigm shift.
Is Google revolutionizing its own life? Although the future is uncertain, it is really cornered by Microsoft and OpenAI.
Search engines have changed. In this war full of smoke, Google and Microsoft have entered the game.
Let us wait for the follow-up.
Available onlineLet’s take a look at Microsoft’s official statement –
Today, we launched a brand new, The AI-powered Bing search engine and Edge browser are now available in preview on Bing.com, delivering better searches, more complete answers, new chat experiences and the ability to generate content. We think of these tools as the AI co-pilots of the internet.
Nadella said: "Artificial intelligence will fundamentally change every software category, starting with the biggest category - search. Today, we are launching AI co-pilot and Chat powered by Bing and Edge to help people get more from search and the web."
Today, 10 billion searches occur every day, but we estimate that Half went unanswered. That's because people are using search to do things it wasn't originally designed to do. Previous search engines were great for finding websites, but they were often insufficient for more complex questions or tasks.
The new Bing is now available in limited preview and everyone can visit Bing.com today to Try a sample query and sign up for the waitlist. We'll be expanding the preview to millions in the coming weeks. The mobile experience will also enter preview soon.
We’re excited to put the new Bing and Edge into the real world to get critical feedback to improve our models as we scale.
Highlights at a glanceNew Bing Improvements to our familiar search experience, providing more relevant results for simple things like sports scores, stock prices and weather.
Also, there is a new sidebar that displays more comprehensive answers.
The new Bing will find results from across the web on its own and summarize them afterwards Find the answers we are looking for.
For example, if you ask "How to use eggs as a substitute for another ingredient in a cake," Bing will be able to give detailed instructions without having the user scroll through the page to find the results.
For more complex searches, such as planning a detailed travel itinerary or researching what to buy TV, Bing will provide a new interactive experience - chat with it.
The new "Chat" feature allows users to refine their search by asking for more details until they get the answer they are looking for.
At the same time, Bing will also provide relevant links to provide reference for users’ subsequent decisions.
Sometimes, what we need is not just an answer, but inspiration ”. For this, the new Bing can provide generative content.
For example, write an email; create a 5-day itinerary for your dream vacation in Hawaii and provide links to book travel and accommodation; prepare for a job interview, or play a mini game Night to create a quiz.
More importantly, the new Bing will also release the links it refers to for users to view.
The Edge browser has a new look and adds new AI Features – Chat and Compose.
Through the Edge sidebar, users can summarize a lengthy financial report, and then use the chat function to ask the AI to compare it with competing companies and put it in a table middle.
In addition, users can also ask Edge to help write content, with just a few prompts. Afterwards, you can continue to adjust the tone, format, and length of the article.
Microsoft said the new Bing experience is the result of four technological breakthroughs.
The new Bing is in a new, next generation OpenAI large language model, which is more powerful than ChatGPT and is specifically tailored for search.
It draws key experiences and advancements from ChatGPT and GPT-3.5 - faster, more accurate, and stronger.
Microsoft has developed a brand new model-Prometheus (Prometheus) , which can allow OpenAI’s capabilities to be fully utilized.
This combination of capabilities and technologies can provide users with more relevant, timely and targeted results while improving security.
Microsoft also uses AI models at the core of Bing On search ranking engines, this resulted in the biggest jump in the relevancy of results in two decades.
With AI models, even basic search queries are more accurate and relevant.
By integrating user interactions with search, browser and chat into a unified experience, Microsoft is about to launch a new A new way of network interaction.
These groundbreaking new search experiences are made possible because Microsoft is committed to building Azure into the world’s artificial intelligence supercomputer, and OpenAI is leveraging this infrastructure to Train groundbreaking models that are now optimized for Bing.
The technology giants in the United States have already started the search engine war, and of course the country cannot lag behind.
On the afternoon of February 7, Baidu also officially announced on its official account: "Baidu version of ChatGPT" - a large model of Wen Xinyiyan, will be open to the public in March.
## Search engine giants at home and abroad have begun to accelerate their sprint. The war has begun, let us wait and see.
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