Google and Microsoft chatbots could cost up to ten times more to run than normal searches

February 23 news, earlier this month, Google announced plans to launch Bard, an artificial intelligence chatbot designed to help users find information through natural language models. Microsoft is also launching a new Bing search, a new chatbot that combines technology from Microsoft and OpenAI, the company behind ChatGPT.

However, officials rarely talk about the operating costs of these chatbots. Reuters recently interviewed John Hennessy, chairman of Alphabet, who said that using chatbots with large language models Chatbots can cost 10 times more than regular search.

IT House noticed that as early as December 2022, just after the launch of ChatGPT, OpenAI CEO Sam Altman said on Twitter, “Computational costs are driving the People are stunned.” That's part of the reason it launched ChatGPT Plus in early February, giving users more features and faster answers for $20 a month.

A Morgan Stanley report shows that a search on Google in 2022 is estimated to cost Google one-fifth of a cent. However, if chatbot AI like Bard is put to use, Google’s search costs could increase by $6 billion in 2024. That’s assuming the chatbot handles half of Google’s searches, with each search answer having 50 words.

The reason for the higher cost, of course, is that more CPU is needed to generate all those answers from the chatbot AI, which also means higher electricity costs to keep those servers working.

So, how can we reduce costs? Either these chatbots will become more efficient, thereby reducing operating costs. Another solution is that Google and Microsoft can embed advertising links in the chatbots' answers, bringing in revenue to compensate for the running costs of these servers. Microsoft This solution is already being tested. Another solution is to offer a subscription service, which ChatGPT already offers, but this option may be a last resort for Google and Microsoft.

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