What exactly does ChatGPT mean for enterprises?
Translator | Bugatti
Reviewer | Sun Shujuan
A new artificial intelligence chatbot ChatGPT has set off a storm on the Internet. It's the latest example of artificial intelligence-based tools improving the way we do business. There are many other robots, but natural language processing robots and generative vision AI (such as DALLE•2) are developing particularly quickly.
ChatGPT is a variant of the GPT (Generative Pretrained Transformer) language model that was developed specifically for generating human-like text in conversational contexts. It is designed to generate natural language responses after users enter information, making it potentially useful in a variety of business application contexts that require human-like conversations with customers.
Given this new technology, businesses need to think about how they get work done, what products and services they offer, and how AI like ChatGPT can enhance workflows and provide a better customer experience.
Let’s explore some of the significant business impacts of artificial intelligence-based chatbots like ChatGPT.
Opportunities presented by chat-based artificial intelligence
Tools like ChatGPT can create great opportunities for companies that strategically leverage technology. Chat-based AI can improve the way humans work by automating repetitive tasks while providing more engaging interactions with users.
Here are a few ways companies can use tools like ChatGPT:
- Compile and summarize research materials
- Draft marketing content
- Brainstorming, Brainstorm ideas
- Write computer code
- Automatically handle parts of the sales process
- Provide after-sales service when customers purchase products
- Provide customized guidance
- Simplify and improve processes with automation
- Translate text from one language to another
- Simplify the customer onboarding process
- Increase customer engagement, thereby increasing loyalty Retention and Retention
Customer service is an area of great opportunity for many companies. Businesses can use ChatGPT technology to generate responses for their own customer service chatbots, so they can automate many tasks typically performed by humans and significantly improve response times.
According to a report from Opus Research, 35% of consumers want to see more companies use chatbots, and 48% of consumers do not care whether humans or automated chatbots help them handle customer service inquiries.
Overall, ChatGPT is useful for any situation where you need to generate natural-sounding text based on input data.
On the other hand, if competitors successfully leverage AI-based chatbots and your company does not, the opportunities presented by this technology may turn into threats.
Think clearly about the potential dangers of chat AI
For businesses, using tools like ChatGPT can help increase company revenue and create better customer experiences, but this technology also exists Some potential dangers.
In a beta version of the ChatGPT software, OpenAI acknowledged the current limitations of artificial intelligence, including that it may occasionally generate incorrect information or biased content. The company also said that based on when the model was trained, the AI may have limited understanding of events or knowledge beyond 2021.
Artificial intelligence models require extensive training and fine-tuning to reach desired performance levels.
There are also potential privacy issues. ChatGPT is vulnerable to cybersecurity attacks because it is connected to the Internet and could potentially be used to spread malicious content or viruses. Malicious cybercriminals may also use chatbots to manipulate people into revealing personal information, which can then be used for fraud or targeted phishing attacks.
Will AI-based chatbots replace jobs?
Others predict that tools like ChatGPT will threaten people’s livelihoods because they can automate many tasks currently performed by humans.
AI-based chatbots can be used to automate some tasks, but they don’t possess many of the skills humans excel at, such as critical thinking, creativity or strategic decision-making. Instead, chatbots can be used to assist customer service agents, allowing people to focus on more complex, human-like tasks.
Companies can use tools like ChatGPT to reduce the costs associated with training and hiring customer service personnel, helping companies save money and stay competitive.
Technology with Great Potential
Overall, tools like ChatGPT have the potential to increase efficiency and productivity in a variety of business settings by automating tasks typically performed by humans.
However, ChatGPT is still a relatively new technology and its features may continue to develop and improve over time.
Original title: What Does ChatGPT Really Mean For Businesses?, Author: Bernard Marr
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