Five ways artificial intelligence can enhance the retail experience
For retail businesses, one of the most powerful ways to increase sales and efficiency is to enhance the customer’s shopping experience. The easier it is for customers to find and buy what they need, the more successful the business will be. Many technologies are paving the way for enhanced shopping experience for customers around the world. Artificial intelligence is one of the driving forces behind these technologies. Let’s take a look at how AI in retail actually works.
Virtual Try-On Solutions
One powerful technology driving the customer retail experience forward is virtual try-on. This leverages artificial intelligence and augmented reality to allow customers to try on clothing, accessories and even see if new furniture would fit in their room. Users can use these features at home, which is the main advantage of this technology.
You may have encountered similar AR-based virtual try-on solutions. These experiences provide opportunities to try on shoes, watches, eyeglasses, cosmetics, and more. While AR is the key behind this technology, artificial intelligence helps expand AR’s capabilities and create more effective solutions.
For example, artificial intelligence can create images of models wearing clothes. Customers can select a model that best matches their body type, and a machine learning algorithm can create images of the model wearing the product. Alternatively, artificial intelligence algorithms could be used to analyze users’ faces to more accurately place glasses and other accessories during online product testing.
Smart Mirror
Closely related to virtual try-on technology, smart mirrors have a great opportunity to improve the retail customer experience. However, unlike many other virtual try-on experiences, smart mirrors deliver these experiences through devices installed in your home or in-store. This allows for more advanced applications of virtual try-on solutions that may require additional hardware.
Smart mirrors are powered by IoT, data science and machine learning algorithms. This solution can be integrated with any systems and services such as ERP or CRM. For example, smart mirrors can not only simulate what an item will look like in use, but can also help customers check product availability and prices, check the time, weather, or the latest store offers.
Businesses may find opportunities to tightly integrate smart mirrors with virtual assistants. This enables smart mirrors to provide customers with personalized beauty and fashion advice. Smart mirrors powered by artificial intelligence and augmented reality have the opportunity to combine many of these technologies into one package.
Automated Self-Checkout
Another way to improve your customer experience is through self-checkout automation. Some businesses have completely replaced traditional checkout counters with sophisticated monitoring systems. This allows customers to simply pick up what they like and walk out of the store. The system then charges the customer for the items they put in their shopping cart. Amazon is one of the most well-known innovators of this technology.
Advanced self-checkout technology powered by IoT and artificial intelligence. Using a complex network of sensors and artificial intelligence, businesses can track what items are put in each shopping cart and who is buying them, among other advanced tracking solutions.
However, not every business has the resources that Amazon has. More advanced and convenient self-checkout solutions can be implemented on a smaller scale. For example, smart vending machines can be used to partially automate areas within a store. This makes it easier for guests to open the refrigerator door, take out items, and close the door. The purchase is then charged to their card.
AI-driven demand forecasting
Another step in making shopping easier for customers is to provide the products they need, when they need them. AI-driven demand forecasting can help. Artificial intelligence can effectively manage large amounts of data processing. Backed by massive amounts of data, artificial intelligence in retail can make accurate predictions about changes in demand for certain products.
For example, a company can use a time series approach to predict vegetable demand for the next month based on historical sales transaction data from the previous three months. The algorithm takes into account trends, cyclical fluctuations, seasonality and behavioral patterns to provide more accurate forecasts.
Improving this system will not only help deliver goods to customers when they need them, but will also make order fulfillment and logistics easier. It can also be deeply integrated with marketing campaigns and manufacturing process management. Because of these advantages, machine learning predictions are a popular choice for many businesses, large and small. As you examine complex data sets, you can uncover new business patterns and correlations to enhance your business intelligence.
Interactive Chatbots and Virtual Assistants
One of the most important aspects of the shopping experience is customer service. Customers often have questions or need help finding the products they want. These solutions can also play a role in data collection to improve marketing campaigns. This data helps personalize the user experience and recommend complementary products.
Чат-боты и виртуальные помощники также могут помочь покупателям совершать покупки в магазинах и через Интернет. Когда чат-боты и виртуальные помощники автоматизируют определенные аспекты процесса обслуживания клиентов, скорость и эффективность вашего бизнеса могут возрасти. Чат-боты также могут выполнять административные задачи, такие как управление запасами, анализ данных о продажах, выставление счетов и т. д.
Помощники с искусственным интеллектом могут вести себя даже лучше, как настоящие помощники по покупкам. Благодаря технологиям NLP и NLU виртуальные помощники могут понимать голосовые команды и даже отвечать устно. Обработка естественного языка связана с синтаксисом и структурой, а понимание естественного языка помогает понять фактическое назначение запроса путем определения контекста.
Заключительные мысли об искусственном интеллекте в розничной торговле
Чтобы получить преимущество на рынке, предприятиям необходимо проявлять творческий подход при поиске инноваций и способов решения проблем. Возможно, для этого не потребуется изобретать велосипед, но может потребоваться поиск новых способов использования существующих технологий полезным и значимым образом.
Retail AI предлагает огромные возможности для улучшения качества обслуживания клиентов в розничной торговле, как в магазине, так и через Интернет. Некоторые из наиболее интересных применений этих технологий связаны с сотрудничеством. Объединив такие технологии, как искусственный интеллект и дополненную реальность, компании могут достичь финансовых целей, построив прочные отношения с клиентами.
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