How to implement WeChat official account message push in PHP

With the popularity of WeChat, more and more companies and individuals have chosen to open public accounts on WeChat for publicity and customer service. In order to better meet user needs, message push has also become one of the essential functions of WeChat official accounts. This article will share how to use PHP to develop the implementation of message push for WeChat public accounts.

1. Obtain a WeChat public account developer account

Before opening a WeChat public account, you need to apply for a WeChat public account developer account. The specific application process can be applied on the WeChat public platform.

2. Obtain the WeChat public account developer interface parameters

After successfully opening the WeChat public account, you need to obtain the relevant interface parameters of the WeChat public account developer, including appid (application ID), appsecret ( application key), etc. These parameters are necessary parameters required for subsequent development of WeChat official accounts.

3. Develop the message push function

After obtaining the relevant interface parameters for WeChat public account developers, you can start to develop the message push function. The following are the specific implementation steps:

3.1 Create a menu

Click the "Develop" tab in the WeChat public account platform, select "Custom Menu", and set the menu name and corresponding url link , create a menu.

3.2 Obtain Access Token

If you want to communicate with the WeChat server, you need to obtain the Access Token first. You can select "Basic Configuration" in the "Development" tab and find "Access Token". Click the "Get access_token" button to obtain it.

3.3 Obtaining the user list

Use the interface for obtaining the user list to obtain the user list. You can push messages through the fan's openid. For the specific access interface, please refer to the development documents provided by the WeChat public platform.

3.4 Send template message

Use the template message interface provided by WeChat public platform, set the message text content and corresponding template ID, and push the message through openid.

The above steps briefly introduce how to use PHP to develop the message push function of WeChat public accounts. The specific implementation needs to be developed and adjusted according to specific needs.

4. Notes

You also need to pay attention to the following points during the development process:

4.1 Access Token expiration issue

Access Token will expire after a period of time It expires later and needs to be refreshed in time, otherwise it will not be able to communicate with the WeChat server.

4.2 Request frequency limit

The WeChat public platform has a request frequency limit for the API interface. Too frequent requests will be denied access by the WeChat server.

4.3 Template message specifications

Sending template messages needs to comply with the specifications of the WeChat public account platform, otherwise the message push will not be possible.

Summary

Message push is one of the necessary functions for WeChat public accounts. Using PHP to develop the message push function for WeChat public accounts is simple and practical. Through the above introduction, I believe everyone can easily get started. At the same time, during the development process, you also need to pay attention to related issues such as request frequency limits and template message specifications to ensure the normal operation of message push.

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