Apple marks new services milestones for 2021, including record App Store performance

For Apple, revenue from services like the App Store and iCloud is as important to the business as selling iPhones and Macs. Today, Apple is providing status updates on service milestones for Apple Pay, TV, Fitness and more.

Apple’s services guru Eddy Cue provided the following comments in the report:

Apple’s world-class services portfolio will prove crucial in 2021 as global People around the world are looking for new ways to stay entertained, informed, connected and inspired. With more than 745 million paid subscriptions, Apple continues to connect developers, artists and storytellers around the world with users on more than 1 billion devices, delivering powerful tools, content and experiences that enrich their lives in profound ways every day.

Eddy Cue, Senior Vice President, Services

App Store

The report contains these numbers for the App Store:

• 600 million people in 175 countries visit the App Store every week
• Since 2008, developers have sold more than $260 billion in digital goods and services
• App Store digital goods and services set new record in 2021
• Apple achieved double-digit growth in App Store revenue between Christmas Eve and New Year’s Eve 2021

Apple also It highlights over 200 ad-free games with no in-app purchases in its Arcade catalog.

Apple Pay and Wallet

We also received a progress report on Apple Pay, the contactless payment service on iPhone and Apple Watch.

• Apple Pay has nearly 9,000 banking partners
• People in nearly 60 countries and territories can set up Apple Pay
• Colombia, Israel and Mexico are 2021 One of nine new markets to receive support
• 30 million NFC tickets were used in the Wallet app last year
• Transit cards can be used in more than 200 cities

AppleTV

While the company didn’t provide information on subscriber numbers or viewing time, Apple did highlight TV’s key performance. In its first two years, Apple TV has racked up an astonishing number of award nominations, 736 to date. Award nominations are an honor in themselves, and movies and TV shows on the streaming service have won 190 awards, including Emmys, Critics' Choice Awards and more. Apple also confirmed that The Morning Show Season 3 will premiere in 2022.

Apple Fitness

In addition to Time to Run workouts launching on Apple Watch today, Apple Fitness is releasing nearly 2,000 on-demand workout videos each week. To date, Fitness supports 11 workout types through Apple Watch.

Apple Books

The company shared these numbers for its digital bookstore:

• Apple Books contains more than 8 million books and audiobooks
• More than 100 million people use digital bookstores every month

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