Qualcomm's M1 rival will launch on PC in late 2023

Qualcomm’s answer to Apple chips will be available in devices by the end of 2023.

Last November, Qualcomm announced plans to build a next-generation Arm-based system-on-a-chip (SoC) for the PC market, aiming to compete with Apple's M-series chips. The chips are "designed to set the performance benchmark for Windows PCs" and were developed by the Nuvia team. Qualcomm says it will compete directly with Apple's M-series chips, including the M1, M1 Pro and M1 Max, and hopes to lead the industry in "sustained performance and battery life."

During the company’s latest earnings call earlier this week, Qualcomm President and CEO Christian Amon said the Nuvia team is on track to make a major leap forward with Arm processors go ahead. Amon added that the first Nuvia-designed processors will be "going for the performance tier," and Nuvia-powered Windows laptops are expected to be available to customers by the end of 2023.

This appears to be a slight delay compared to the original 2023 time frame Qualcomm set last year. The company previously said that Nuvia chip samples would be available to device makers by August 2022, but now that expectation has been expanded to the second half of 2022, with a specific emphasis on launching the first consumer Nuvia devices in "late 2023."

Qualcomm acquired Nuvia, a chip startup founded by a former Apple chip designer, for $1.4 billion in January 2021. The former Apple engineer wants to create an Arm-based SoC specifically for servers and target the always-connected PC (ACPC) market. A chip that could compete with the "M1", but now the team's goals appear to have been significantly broadened.

By the end of 2023, Apple is expected to make full use of its M2 series of chips. The company may even have launched the first M3 chips by the time the first Nuvia chips hit the market.

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