As an intelligent information filtering technology, the recommendation system has been widely used in actual scenarios. However, the success of recommendation systems is often based on a large amount of user data, which may involve users' private and sensitive information. In scenarios where user information is restricted by privacy protection or cannot be obtained, traditional recommendation systems often fail to perform well. Therefore, how to build a trustworthy recommendation system while ensuring privacy and security is an urgent problem to be solved.
In recent years, as users pay more and more attention to their own privacy, more and more users tend to use online platforms without Perform login operations, which also makes anonymous session-based recommendations an important research direction. Recently, researchers from Hong Kong University of Science and Technology, Peking University, Microsoft Asia Research and other institutions have proposed a new model Atten-Mixer that efficiently utilizes multi-level user intentions. The research paper received an honorable mention for Best Paper at WSDM2023.
##Paper link :https://dl.acm.org/doi/abs/10.1145/3539597.3570445
##However, these models Performance improvements on benchmark datasets are limited compared to the exponential increase in model complexity. Faced with this phenomenon, this paper raises the following questions: Are these GNN-based models too simple or too complex for SBR?
##Preliminary analysis
##In order to answer this question, the author Try to deconstruct existing GNN-based SBR models and analyze their role in SBR tasks.
Generally speaking, a typical GNN-based SBR model can be decomposed into two parts:
(1) GNN module. The parameters can be divided into propagation weights for graph convolution and GRU weights for fusing the original embedding and graph convolution output.
(2) Readout module. Parameters include attention pooling weights for generating long-term representations and transformation weights for generating session representations for prediction.
#Next, the author discusses these two parts respectively. Sparse Variational Dropout (SparseVD) is used, a commonly used neural network sparsification technology, and the density ratio of parameters is calculated when training the model.
The density ratio of a parameter refers to the ratio of the number of elements greater than a certain threshold to the total number of elements in the weight of the parameter. Its value can be used to measure the importance of the parameter.
#GNN module.
Since GNN has many parameters, with random initialization, there will be many at the beginning Knowledge to be updated. Therefore, we can see that the density ratio of the graph convolution propagation weight will fluctuate in the first few batches of data. As training stabilizes, the density ratio will tend to 0.
## Readout module.
attention pooling weight can be maintained at a higher level. We can also observe the same trend on other datasets and other GNN-based SBR models.
delete the GNN propagation part and only retain the initial embedding layer;
(2) Model designers should be moreFocus on the attention-based Readout module.
##According to psychopathology research, human reasoning is essentially a multi-level information processing process.
For example, by comprehensively considering the underlying goods Alice interacts with, humans can obtain some higher-level concepts, such as whether Alice plans to prepare for a wedding or decorate new house. After determining that Alice is likely planning a wedding, the human then considers wedding items related to the bouquet, such as wedding balloons, rather than decorative items related to the bouquet, such as a wall mural.
Adopting this multi-level reasoning strategy in recommendation systems can help prune a large search space and avoid local optimal solutions, by considering the user The overall behavior trend converges to a more satisfactory solution.
Therefore, this article hopes to introduce this multi-layer reasoning mechanism
into the Readout module design .
However, obtaining these high-level concepts is not an easy task, because simply enumerating these high-level concepts is not realistic and is likely to introduce irrelevant concepts and interfere with the performance of the model.
To address this challenge, this article adopts two SBR-related inductive biases: local invariance and inherent priority. (inherent priority), to reduce the search space .
Here the tail item corresponds to the inherent priority, the group corresponds to local invariance, and the different numbers represent the multi-layered high-level concepts that this article considers.
Therefore, this article proposes a model called Atten-Mixer. The model can be integrated with various encoders. For the input session, the model obtains the embedding of each item from the embedding layer. The model then applies linear transformation to the resulting group representation to generate multi-level user intent queries.
Where Q1 is the instance-view attention query, while the others are higher-level attention queries with different receptive field and local invariant information. Next, the model uses the generated attention queries to attend the hidden state of each item in the session and obtain the final session representation.
In the offline experiment, this article uses data from three different fields Sets: Diginetica is a dataset for e-commerce transactions, Gowalla is a dataset for social networks, and Last.fm is a dataset for music recommendations.
Offline experimental results
(1) Overall comparison
The author compared Atten-Mixer with four baseline methods based on CNN, RNN-based, GNN-based and readout-based.
Experimental results show that Atten-Mixer surpasses baseline methods in terms of accuracy and efficiency on three datasets.
(2) Performance improvement analysis
In addition, the author also embedded the Atten-Mixer module into SR-GNN and SGNN-HN to verify the performance improvement effect of this method on the original model.
Offline experimental results show that Atten-Mixer significantly improves model performance on all data sets, especially when the K value in the evaluation index is small, indicating that Atten-Mixer can help The original model generates more accurate and user-friendly recommendations.
Online experimental results
The author also deployed Atten-Mixer into large-scale e-commerce online services in April 2021. Online experiments show that the multi-level attention mixing network (Atten-Mixer) performs well on various online business indicators. All have achieved significant improvements.
Experimental conclusion
To summarize, Atten-Mixer has multi-level inference capabilities and demonstrates excellent online and offline performance in terms of accuracy and efficiency. The following are some major contributions:
Finally, it is worth mentioning that this article has a tortuous development behind it being nominated for the WSDM2023 Best Paper honor. Experience, as one of the authors of the article, Haohan Wang from UIUC, introduced, this article was actually rejected many times during the submission process because it was too simple. Fortunately, the author of the article did not go for the Chinese article. Pandering to the tastes of reviewers, I instead stuck to my own simple approach and ultimately got the article an honorable mention.
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