Survey shows: Consumers conflict over use of artificial intelligence data

Consumers support artificial intelligence but are concerned about how businesses use the technology, according to a new Cisco survey, with more than half of respondents saying they have lost trust in their organizations due to their use of artificial intelligence.

The data was disclosed in Cisco’s 2022 Consumer Privacy Survey, an annual global review of consumer perceptions and behaviors around data privacy. This year’s survey highlights the need for further transparency, as consumers say their top priority is for organizations to be more transparent about how they use their personal data.

Cisco’s survey also shows that while consumers support AI (54% are willing to share their anonymized data to improve AI products), 65% have lost trust in their organizations due to its use of trust.

“Organizations need to explain their data practices in simple terms and make them readily available so customers and users can understand what is happening to their data. This is not just a legal requirement; trust depends on it, " said Harvey Jang, vice president and chief privacy officer at Cisco.

This year, 81% of respondents agreed that how an organization handles personal data demonstrates how it views and respects its customers, the highest percentage since Cisco began tracking it in 2019.

Consumers Take Action to Protect Data

Cisco also found that some consumers are taking action to better protect their data in response to the erosion of trust in organizations . A total of 76% said they would not buy from a company they did not trust with their data, 37% said they had switched providers with data privacy practices, and 53% said they would manage their cookie settings before accepting terms. , 46% of people who own home listening devices said they regularly turn them off to protect their privacy.

Cisco says rapidly changing technology makes it difficult for consumers to trust the company’s data, but a majority of respondents said the potential benefits of AI outweigh the risks if proper de-identification is in place — 54% People say they are willing to share anonymized personal information data to help improve AI-based products and decisions.

But there is a disconnect between businesses and consumers – while 87% of organizations believe they have processes in place to ensure automated decisions are carried out in line with customer expectations, 60% of respondents have concerns about how their organization handles personal data Concerns expressed over AI. Cisco said organizations can give consumers the opportunity to opt out of AI applications and explain how their AI applications work.

More than half of respondents said state or local governments should play a primary role in protecting consumer data, Cisco found, as many consumers do not trust private companies to handle personal data without oversight Responsible.

Brad Arkin, senior vice president and chief security and trust officer at Cisco, said: "We hope the insights from this survey will inspire organizations to continue to prioritize customer needs for security, privacy and transparency."

The above is the detailed content of Survey shows: Consumers conflict over use of artificial intelligence data. For more information, please follow other related articles on the PHP Chinese website!