If you can't beat it, join! The paid photo gallery giant actually encourages users to use AI to create pictures

Dear friends, there is a paid picture company that perfectly interprets "join if you can't beat it".

The thing is like this.

Since AI painting became popular, the controversy surrounding "copyright issues" has not stopped:

In the past, human painters boycotted, and later, "American version of Visual China" GettyImages sued .

But today’s protagonist, Shutterstock, which is also a photo website, has taken an unusual path:

We have developed an AI image generator together with OpenAI, and users are welcome to actively use it.

We are still very moral and will compensate those who have contributed to the data set!

As soon as the news came out, netizens exclaimed "this is a big deal" and also gave great recognition to Shutterstock's approach:

A few words to generate a high-definition blockbuster

In terms of effect, the old rules are, let’s take a look for ourselves.

When you come to Shutterstock's homepage, a text description box will appear particularly eye-catching:

Because... all you have to do is just enter some text Description, then click "generate", "click", and the picture will appear:

##△Official promotional video

On the official website, Shutterstock displays some photos that have been generated by AI:

△Official website shows

And not only are they real photos, It also supports different styles such as art, digital and 3D.

Judging from the effect alone, it does feel like a blockbuster shot by a human photographer.

But it’s not surprising that Shutterstock’s AI can do this, because as mentioned just now, it cooperates with OpenAI’s DALL·E 2.

In fact, Shutterstock had already announced this powerful alliance a few months ago.

Those curious friends will definitely ask at this time, "How does it solve issues such as copyright?"

Don’t worry, Shutterstock has announced the answer on its official website.

Q1: Can these images be used in personal or commercial projects?

If you need to use these pictures in activities, you can download the photos marked with Standard License or Enhanced Licensed and enjoy the rights related to these licenses.

However, please note that the generated images may not be used to infringe or misappropriate the intellectual property or other rights of any third party.

Q2: If the photos generated by AI contain obvious logos, can such pictures be used?

Can't. The reason is the same as above.

Q3: If I use this AI to generate a picture, does it belong to me or can other users use it?

If you generate content using Shutterstock’s AI-generated content feature, that content can also be made available for licensing to other customers.

Q4: How to reward artists who contribute to AI models?

We have established the "Shutterstock Contributor Fund", through which we will provide subsidies to artists if their works are used to train AI models.

Why does Shutterstock do this?

Creative work is undergoing a transformation.

This is the answer given directly by Shutterstock in its official blog.

Among its own users, 45% have experienced generative AI; 66% hope to learn more about them.

According to Shutterstock, the content generated by AI is allowing new experiences to explode:

It will inspire creative people to try new things, and it can also increase efficiency and shorten time.

So do you agree with this model of human-machine integration?

Reference link:

[1] https://www.shutterstock.com/generate

[2] https://www.shutterstock.com/blog/ generative-ai

[3] https://techcrunch.com/2023/01/25/after-inking-its-openai-deal-shutterstock-rolls-out-a-generative-ai-toolkit- to-create-images-based-on-text-prompts/

[4] https://www.prnewswire.com/news-releases/shutterstock-introduces-generative-ai-to-its-all -in-one-creative-platform-301729904.html

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