Microsoft integrates ChatGPT into Azure OpenAI service, priced at $0.002 per 1,000 tokens

News on March 10th, US local time on Thursday, Microsoft announced that it will integrate the chatbot ChatGPT into the Azure OpenAI service. Developers and enterprises will now be able to integrate the ChatGPT model into your own cloud applications to introduce conversational AI into more applications and services.

Azure OpenAI service is Microsoft's enterprise-oriented service, designed to make it easier for enterprises to access OpenAI technology. Businesses will be able to use ChatGPT to power their own custom chatbots to help handle customer inquiries, provide conversation summaries, help automate email composition, and more. Microsoft revealed that more than 1,000 brands have registered for the Azure OpenAI service.

Microsoft said that Azure OpenAI users can already access the preview version of ChatGPT, priced at US$0.002 per 1,000 tokens, which is approximately equivalent to 750 words. As part of Azure OpenAI, all ChatGPT usage will begin billing on March 13th. Developers need to apply for special access because the Azure OpenAI service requires registration and is currently only available to Microsoft-managed customers and partners.

Eric Boyd, global vice president and head of AI platform at Microsoft, said: "Developers can integrate customized experiences based on ChatGPT directly into their own applications, including enhancing existing The power of chatbots to handle unexpected issues, recapitulate call center conversations for faster customer support resolutions, create new ad copy with personalized services, automate claims processing, and more."

Microsoft's cloud services Other AI models from OpenAI are also used, including GPT-3.5, Codex, and Dall-E. Microsoft integrates tools like ChatGPT and Dall-E with Azure data processing, management, and scaling, and uses Azure OpenAI to power GitHub Copilot, Power BI, Microsoft Team Premium, Viva Sales, and its new Bing chatbot.

Despite the many problems of ChatGPT, its popularity is rapid. OpenAI has not yet provided API usage data, but as of December, consumer-facing ChatGPT was estimated to have more than 100 million monthly active users. Brands including Snap and Quizlet have already or plan to integrate it into their respective platforms soon.

Microsoft is already one step ahead in the AI ​​race, having invested $1 billion in OpenAI in 2019 before purchasing an exclusive license to the underlying technology behind GPT-3 in 2020. Since then, Microsoft has developed a strong partnership with OpenAI. Recently, Microsoft has invested billions more in OpenAI and became OpenAI’s exclusive cloud computing service provider.

As companies rush to integrate AI capabilities into their own applications and services, competitors such as Amazon are trying to catch up with OpenAI. Technology editor Alex Heath heard that "AWS no longer has enough computing power to meet the needs of startups rolling out AI capabilities."

It remains to be seen whether Microsoft has the ability to meet the needs of enterprises to integrate AI capabilities. The company is already rapidly commercializing OpenAI’s models and integrating the next-generation technology that powers ChatGPT into its Bing search engine and Edge browser.

Details of the next phase of Microsoft's AI efforts will be revealed next week, when the company hosts a special event where it may announce "future goals for AI" and demonstrate how its ChatGPT-like AI will work. Work in Office applications. Microsoft CEO Satya Nadella and Microsoft 365 business leader Jared Spataro will host the event in person. (Xiao Xiao)

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