Musk files lawsuit against Microsoft, sparking heated debate

This article is reprinted with the authorization of AI New Media Qubit (public account ID: QbitAI). Please contact the source for reprinting.

Before OpenAI was finished, Musk was at odds with Microsoft again, and even tweeted directly:

I want to sue Microsoft!

What happened again?

There is no other reason: Microsoft has just "blocked" Twitter. The announcement shows that starting from April 25, which is next week, Microsoft’s advertising platform will no longer support Twitter.

To put it simply, advertisers can no longer use the social media management tools provided by Microsoft to place ads on Twitter.

Microsoft hits Twitter

Let’s first take a look at Microsoft’s specific announcement.

It is mentioned that starting from April 25, 2023, Microsoft Smart Campaigns’ multi-platform service will no longer support Twitter.

Through this free service, advertisers can easily place advertising content on multiple social platforms, such as Facebook, LinkedIn, Instagram, etc.

Specifically, users will no longer be able to use this advertising platform:

• Access Twitter account
• Create or manage tweets/draft tweets
• View published tweets and their interactions
• Schedule tweets

Here At the same time, users also received an email stating that starting from April 25, Microsoft’s Digital Marketing Center (DMC) will no longer support Twitter.

To summarize briefly, once Microsoft makes this move, Twitter may lose a lot of advertisers.

According to Mashable, this matter is not unrelated to Twitter’s API charging plan.

In early February this year, Musk decided to change Twitter’s free and open API to a paid model. Starting from April 29, this charging plan will be fully launched, and it is not cheap:

Enterprise subscription to Twitter API starts at US$42,000 per month.

Since this pricing was announced, many independent developers have simply given up on the applications they developed based on the Twitter API.

But TechCrunch believes that Microsoft has deep pockets, and obviously this small amount of money is not the key. "This move is more of an attitude statement."

Microsoft did not respond to this request.

Musk was angry

As soon as the news came out, Musk couldn't sit still, started to complain directly on Twitter, and threatened to sue Microsoft.

They are illegally using Twitter data for training (large model). It's time for litigation.

After all, advertisers are still very important to Twitter. After Musk took over Twitter, Twitter's advertising data belonged to Aunt Jiang...

According to data from the analysis company Pathmatics, as of February, before Twitter was acquired, among the top 1,000 advertisers , more than half have abandoned Musk.

What’s more serious is that 4 of Twitter’s top ten advertisers before it was acquired.

SimilarWeb data shows that in March this year, the number of users visiting Twitter advertising pages dropped by 18.7% compared with the same period last year.

△Midjourney generation

Not to mention that Musk has been I am still very angry about OpenAI, which became popular due to ChatGPT -

When I was asked two days ago why I didn’t sue OpenAI for fraud, I just replied, “We’ll see.”

And Microsoft is the driving force behind the move of OpenAI to CloseAI in Musk’s eyes:

OpenAI cooperates closely with Microsoft. In fact, even if Microsoft does not directly control OpenAI, it still has a big say.

For such a lively event, it is natural that people who eat melons are indispensable.

One of the representative factions is the "Microsoft Evil Party":

Why does Microsoft have the nerve to think that the Twitter API is expensive? CloseAI/Microsoft collects millions of dollars from heavy users of the ChatGPT API every day.

This is Microsoft's loss.

But some netizens complained:

Does the high-value data on the Twitter platform really belong to Twitter? …Wait, don’t delete my post!

The above is the detailed content of Musk files lawsuit against Microsoft, sparking heated debate. For more information, please follow other related articles on the PHP Chinese website!