Meta announced large-scale layoffs, and technical staff became the first batch of streamlined targets. Xiao Zha made remarks to ease employee panic.

Starting this week, META began to "manipulate" their own people again.

On March 14, Xiao Zha issued an all-member letter: "Meta Efficiency Year - Update ”.

Now Meta’s top priority is to drastically lay off employees.

##Xiao Zha clearly told the employees in the letter: 10,000 of you will be fired.

A new round of layoffs will begin this week as part of Meta's multi-phase layoff plan that may last for several months.

On the 14th, Meta shares closed up 7%.

##Xiaozha: It’s too difficult, there’s no way

This will be Meta’s own The second round of major layoffs started after November last year.

Last November, Meta laid off 11,000 people, accounting for 13% of its total workforce, becoming the first large-scale layoffs in the company's history.

The letter mentioned that this week’s layoffs will be mainly concentrated in Meta’s recruitment department. The second wave of layoffs will be technical staff in April. The third wave is for employees in non-technical positions in May.

#The people who will be laid off also account for about 13% of the total number of employees.

In addition, Meta also plans to close recruitment for approximately 5,000 open positions that have not yet been filled, and complete plans to answer office jobs this summer.

#Xiao Zha said: "It's too difficult, there is no way."

##Meta is working with amazing Speed ​​layoffs.

Applications such as WhatsApp and Instagram have gained widespread popularity across the globe and the company has recruited a large number of employees. During the COVID-19 period, the company's workforce grew rapidly, reaching its peak last year: 87,000 full-time employees.

At the beginning of January this year, Xiao Zha hinted at further layoffs and repeatedly emphasized that the company needs to improve efficiency and streamline middle management.

Meta’s layoffs come at a time of chaos in the technology industry, with the collapse of Silicon Valley Bank leaving many startups in trouble. If these companies cannot pay wages, they can only lay off workers.

Although the Federal Reserve, the Treasury Department, and the FDIC publicly announced that they would insure many depositors and temporarily averted a crisis, layoffs in the technology industry continued, with thousands of Jobs have been cut.

Data from Layoffs.fyi, an online layoff tracking agency in the technology industry, shows that from 2022 to now, approximately 1,532 companies have laid off 289,613 people.

#In addition to Meta, Google, Amazon, and Twitter have also laid off employees.

Advertising revenue has dropped sharply, and Metaverse is still losing money

It is not difficult to understand why Meta is laying off employees.

On the one hand, the entry of emerging social media such as TikTok has eroded most of Meta’s market share, posing new challenges to its advertising revenue and user growth. .

#On the other hand, some digital advertisers have reduced their spending on social media ads because inflation has brought too much market instability.

Meanwhile, Meta was severely overcrowded during the pandemic as many media platforms experienced a boom during the lockdown.

Zuckerberg promised that 2023 will be the "Year of Efficiency" and that the company is reducing its middle management staff and speeding up the decision-making process.

Last month, Xiao Zha said in a conference call with investors, "We ended last year with difficult layoffs and team restructuring. When we do At the time, I made it clear that this was the beginning, not the end, of our focus on efficiency."

#In addition to layoffs, Meta also plans to reduce the company's hierarchical structure to Reduce management flattening between Xiao Zha and interns. The plan includes moving some managers into lower-level positions without direct reports.

Meta Chief Financial Officer Susan Li said at a Morgan Stanley technology conference last week that the company is continuing to evaluate how it allocates resources, a process that may "Tough decisions" will be made to close some projects and shift resources away from some teams.

The company is also looking at streamlining cross-functional teams and processes, as well as investing in automation to increase efficiency, she added.

#Despite internal economic challenges, the company, under the leadership of Xiao Zha, not only renamed Facebook to Meta, but also invested heavily in order to create an immersive " Metaverse".

##Because Xiao Zha firmly believes that the head-mounted display will be the next great computing after the mobile phone Platform, people can work, shop, socialize and other activities through VR/AR devices.

#However, Meta has been difficult to expand the VR audience. Firstly, the limits of hardware have not yet achieved important breakthroughs. Furthermore, Meta is still developing basic technology and universal applicability. s application.

#This huge gamble has made Meta lose money so far, and it is a business of losing money and making money.

Meta’s financial report data shows that in 2022, Reality Labs’ investment in AR/VR research and development has lost US$13.7 billion, which is more than in 2021 (nearly $10.2 billion) and more.

Meta stated that it expects that Reality Labs’ operating losses will be Growth occurs in 2023.

Over-hiring is "backfired"

"Meta and Google over-hire employees to the point where some people don't do anything at all."

Billionaire tech CEO Thomas Siebel says the “crazy” over hiring at companies like Meta and Google is finally gone from the market.

#"This whole thing has to sort itself out. It's so weird that Google and Meta are hiring without providing jobs for these people that they're at home Not doing anything at all."

## Thomas Siebel runs an artificial intelligence company, C3.ai, and has a net worth of $3.5 billion, according to Forbes.

Siebel said that his software company has more than 1,000 employees and is bringing in new employees. took a more cautious approach. C3.ai puts candidates through a competitive interview process, screening potential hires based on whether they fit the company's culture.

# He said the company hired only 300 employees out of about 4,000 applicants last year.

It’s not that our work ethics are superior to others, but some people like to work in a team, have a book in their hands, and like to solve very difficult problems.

This is us, if you are this kind of person, you will like C3. If you want to work from home, like four days in your pajamas, do it at Facebook.

He implicitly criticized Google, showing Insider a photo taken in the parking lot on February 24. His company's parking lot was full, but the Google parking lot was empty.

Companies like Meta and Google went on a hiring spree during the pandemic, but have laid off tens of thousands of employees in recent months amid fears of a recession. .

Data shows that Google has aggressively recruited employees during the outbreak. From the end of 2019 to September last year, the company's total number of employees almost doubled to 8.7 Thousands of people.

On Saturday, former Meta employee Britney Levy said on TikTok that before being fired earlier this year, she was "assigned to a jobless job." team".

She said that the social environment is very strange. Meta hired us, so other companies can no longer hire us. They're hoarding us like they're "hoarding Pokemon cards."

# However, Thomas Siebel is not the first person to express concern about Meta’s false hiring of employees.

Earlier this month, Keith Rabois, one of the PayPal mafia members, claimed that Google and Meta hired thousands of employees who "do nothing". The two companies There are thousands of idle employees.

He specifically mentioned that large companies deliberately hire these technical personnel to prevent them from jumping to other companies. He calls the strategy "very consistent," meaning engineers are hired who are not only qualified to sit at a desk but also do nothing.

Rabois expects the industry’s focus to shift from a growth-at-all-costs model to a focus on profitability metrics, such as revenue generated per employee. And layoffs are one of the best ways to preserve and generate free cash flow.

The recent layoffs mark the first major contraction in the tech industry after a decade of growth that reduced the market value of several major companies. soar to over $1 trillion and avoid losing this talent to smaller companies.

#Last year, Microsoft CEO Nadella warned that remote working had triggered "productivity paranoia" among managers.

That is, bosses aren't really impressed when it comes to the employee productivity working from home has to offer, and workers aren't impressed either.

#The cognitive disconnect between these two groups is affected by productivity paranoia.

Microsoft conducted a survey among more than 20,000 participants in 11 countries including the United States, United Kingdom, India and China. 87% of people said they felt their productivity had increased since starting hybrid work.

##Last August, the New York Times reported that in the midst of a major crisis surrounding remote work and hybrid work In the modern office environment, more and more companies are beginning to formulate measures to supervise employees.

#For example, employee productivity is measured by tracking mouse clicks and asking employees to take photos in front of the computer.

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