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New trademark indicates Apple will launch AR/VR headsets

WBOY

Release： 2023-04-23 14:13:07

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Some developers have discovered references to a platform called "RealityOS" in App Store logs. Of course, this confirms multiple rumors that Apple is working on a new mixed reality headset. Now, thanks to a new "RealityOS" branding, we may know that Apple's new AR/VR headset is indeed coming soon.

An unknown company called Realityo Systems LLC has registered the trademark "RealityOS" with the United States Patent and Trademark Office (USPTO). The trademark was filed on December 8, 2021, for the categories of "Peripherals," "Software," and most importantly, "Wearable Computer Hardware."

While this could be a trademark of some random company, there is evidence linking this specific trademark to Apple.

Apple's Shell Companies

Since Apple is completely secretive, it has a number of shell companies that it uses to register trademarks and patents for unreleased products - so that they are not directly Contacted Apple in case of leaks.

For example, one of Apple's shell companies is "Yosemite Research LLC", which Apple uses to register the macOS name. This company registered the "Monterey" trademark a few days before WWDC 2021. It turns out that Monterey is macOS 12's official name.

Here’s the best part: Yosemite Research LLC and Realityo Systems LLC are both registered at the same address, pointing to the “Corporation Trust Center”—a real company that provides trademark services, of which Apple is a client.

But if that’s not enough for you, there’s more evidence linking “RealityOS” to Apple.

“RealityOS” Logo and Deadline

After Ortolani shared his findings, some Twitter users noticed that the same company had already filed for a trademark for “RealityOS” in other countries such as Uganda and Uruguay. Realityo Systems LLC filed a trademark application in Brazil last December and updated the request on May 10, 2022.

Some of these trademarks were filed using Apple's proprietary font San Francisco. Meanwhile, the RealityOS trademark will have June 8, 2022 as the deadline for “international applications” to be filed with the U.S. Patent and Trademark Office. That was two days after WWDC. The documents also lack any "proof of use," which would confirm realityOS is related to an unreleased product.

“RealityOS”商标暗示苹果新的 AR/VR 耳机即将推出 — “RealityOS” logo

What is RealityOS?

RealityOS may be the name of the new operating system created by Apple for the company’s upcoming AR/VR devices. Apple has been rumored to be working on two new devices - a pair of AR glasses and a mixed reality headset.

Although the AR glasses project is still in development, Apple executives recently presented the new AR/VR headset to the company’s board of directors. This suggests the product could be announced as early as next week at WWDC 2022.

We're not sure if Apple will launch its new headphones in June, but it seems the company is gearing up for a big announcement soon prepare for.

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